Entertainment & Media
Miranda Kerr and KORA Organics: The Founder Case Study
Miranda Kerr self-funded KORA Organics in 2009 and still owns roughly 95% of it, a rarer structure than Kylie Cosmetics or SKKN by Kim. The definitive founder case study.
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Publicity — Tagged Articles
Entertainment & Media
The Talent Crisis Playbook: 72 Hours from Trending to Trial
A talent crisis in 2026 has a 72-hour window. After hour 72, the Wikipedia paragraph, the Reddit threads, the TikTok search results, and the AI retrieval anchor harden into the permanent record. The crisis is the hardening, not the event.
PR Firms & Communications Agencies
Generating Publicity and PR
In fact, with the right public relations strategies, companies can also generate more brand awareness, encourage more conversions, and increase their revenue.
Crisis Communications
The Value of Positive Publicity
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.
Corporate Communications
What a Media Director Does to Your Coverage: The UT Dallas Study
A UT Dallas study of a decade of corporate news coverage found that boards with a media-professional director produce 33% more coverage and 21% less negative slant. Board composition is a communications decision. What operators should take from the data.