How to Gain SEO Benefits from PR
Saying the PR industry has changed since I started my career just six years ago is an understatement. No longer is my day about writing, drafting and pitching press releases. Now it is more...
Tagged: seo
Web Authority: How to Get It, Keep It and Advance It
The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.
4 LinkedIn SEO Tricks to Help Your Profile Rank
LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip side, if you’re using LinkedIn to get a job, an optimized profile will make it easy for prospective employers to find you. Here are 4 tips to increase the visibility of your LinkedIn profile.
The Four Horsemen of The Link Apocalypse
Messing with Google and their SERPs can land you in hot water, and Google is working their hardest to actively change the world of questionable SEO practices.
Curaytor Launches Conversation Search Engine
Two consecutive days, two major bombs regarding Facebook search. But first thing is first. A while ago I saw a link to a website called curaytor.com. Users were able to click and leave their e-mail address so that they could be invited once this conversation search engine was launched. The official date was also very visible on the website: January 17th.
The 3 Ingredients of a Quality Back Link
Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have also gone up, the question often asked is, “What is a good link nowadays?” What, indeed?
Email Marketing: What Came First, the Campaign or the List?
For many small business owners, email marketing presents a bit of a chicken and egg quandary. What comes first – a decent sized email list or your first campaigns?
Lack of Budget is B2B Marketers’ Biggest Challenge
Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that budget is their number one challenge, as an August 2012 study by Demandbase and Ziff Davis shows.
How to Explain SEO to C-Suite Executives
Getting CEOs on board with search marketing can sometimes seem like an impossible task—but it doesn’t have to be. Although it’s true that most executives are used to looking at their brands in a...
Food Content is Heavily Searched and Shared Online
Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase a new brand of food or beverage is the online recommendation from a friend, mentioned by 36% of the respondents. 30% would buy the same new brand if another friend than the close one would recommend it online, and other people would try the new product if connections from their social networks, people they know or not, would like their statuses.
