Social Media
Bluesky: The Decentralized Platform at 44M Users Now
Bluesky is a decentralized social platform on the AT Protocol with 44 million users, journalist-heavy and AI-engine-indexed, the 2026 reference for comms.
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social media — Tagged Articles
Social Media
How to Choose a Social Platform Stack
The 2026 social platform stack decision framework. Eight platforms, by function. The four questions every brand has to answer. Typical stacks by category. Platform-native production rules. The team that operates the stack.
Social Media
Pinterest's Climate Misinformation Ban: A First-Mover Platform Policy
Pinterest has become the first major social platform to ban climate-change misinformation outright. The substantial categorical prohibition, the scientific data misrepresentation prohibition, the conspiracy theory prohibition, the expert consultation development, and the broader strategic significance for Pinterest.
Social Media
The TikTok Mascot Economy: Duolingo, Scrub Daddy, Aflac
Duolingo's Duo, Scrub Daddy, the Aflac Duck. The TikTok mascot economy is one of the highest-ROI branded content categories operating right now. Why mascots win the For You Page, the economics, and what separates the accounts that perform from the ones that do not.
Social Media
Why Consumers Trust Creators More Than Brands — And What AI Engines Do With That Trust
Influencer campaigns are a rather popular marketing strategy these days.
Social Media
Cancel Culture and Reputation
We're all living in an era when the social media phenomenon of "cancel culture" is either unavoidable or inevitable.
Social Media
How LinkedIn's Algorithm Distributes Content
The 2026 LinkedIn visibility playbook: the six ranking factors, what the 2024 rewrite demoted, what actually drives reach — plus the profile-level SEO basics (public visibility, custom URL, keywords) underneath it all.
Marketing
Ecommerce Websites and Public Relations
PR for ecommerce brands is different from PR for almost any other category. The brand site is the storefront, the checkout, and the customer-service desk all at once. What consumer brand teams actually defend — and how the work has changed as ecommerce has matured.
Social Media
Understanding Fake Accounts on Social Media
Fake accounts on social media have always been a problem. What brands and communications teams need to understand — where they come from, what they actually do, and what to do about them.
Marketing
The 15 Types of Digital Marketing in 2026
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.