Social Media
How to Create Your Brand's Voice on Social Media
Social media is a powerful tool for businesses to connect with customers and build their brands.
Tag
social media
Social Media
What is Bluesky - The new app explained
Bluesky is a new social media app that has been in the works since 2019.
Insights & Strategy
Understanding Social Media Algorithms: A Guide for PR Professionals
Social media is crucial in PR for brand awareness, engaging with the target audience, and establishing a digital presence.
Social Media
How Airbnb, Booking.com, and DraftKings Generate Instagram Sales
Three operating models drive Instagram sales in 2026 — Airbnb's brand-led discovery funnel, Booking.com's $7B+ performance machine, and DraftKings's celebrity-and-promo conversion stack. What each does, what they share, and which fits which business.
Social Media
How DraftKings Built an Instagram Sales Funnel
DraftKings runs the most-documented five-stage Instagram sales funnel in U.S. consumer marketing — Awareness, Interest, Consideration, Intent, Conversion. Stage by stage, with the Booking.com and Airbnb funnel comparisons.
Social Media
How DraftKings, Booking.com, and Airbnb Run Instagram Funnels
DraftKings runs a four-stage Instagram funnel from sports awareness to first deposit. Booking.com compresses into lower-funnel intent capture. Airbnb runs brand-discovery into owned-platform search. Three real architectures, three different categories, one decision: pick the model that fits.
Social Media
How to Choose a Social Platform Stack
The 2026 social platform stack decision framework. Eight platforms, by function. The four questions every brand has to answer. Typical stacks by category. Platform-native production rules. The team that operates the stack.
Social Media
Social Media: The Platforms, the Disciplines, and the AI Communications Era
EPR's Social Media pillar — the platforms, the sub-disciplines, the press pool, and how social signals now feed AI engine retrieval as Citation Share inputs.
Social Media
Tools to manage social media
Brands that come across as successful social media practitioners often use tools to leverage their ability.
Social Media
The 2026 X Audience Growth Playbook: Engagement Rate, Reply-Thread Depth, AI Citation Share
From the September 2022 follower-focused playbook to the 2026 X audience growth recipe — engagement-rate-per-post, reply-thread depth, AI engine Citation Share. With Toyota, Exxon, Lovable, Red Bull, OnlyFans, and the Tier B/C SaaS and consumer cases.