Responding to negative reviews
A business should be ready to accept the good, the bad, and the ugly on social media. Handling criticism and responding appropriately when consumers post positive and negative comments online is a huge asset....
Tagged: social media
Subscriptions and Social Media
Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new ‘Subscribe’ button on certain users’ profiles. This is a very helpful tool for...
E-commerce Websites and Public Relations
When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits– especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should...
Inclusivity in Marketing: LGBTQ+ Advertising Dos and Don’ts
Why create an entire campaign geared towards the LGBTQ+ community? How about their over $1 Trillion in buying power in the US today? To top that, the median income of a same-sex couple is...
Beneficial Social Media Marketing Advice
In the age of social media platforms, companies have found themselves at a great advantage because they allow for reaching numerous people at a moment’s notice. However, before implementing a social media marketing campaign...
Beginner Social Media Marketing Advice
Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be...
Instagram Marketing for Small Businesses
As a marketing platform with a lot of potential, Instagram has the ability to bring together plenty of businesses and consumers. In fact, it’s consistently ranked as one of the most popular social media...
Engaging TikTok Audiences
The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in...
PR Push Essentials
More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to...
Update on Facebook Ban of Australian News
A ban was announced this year on Australian news stories being viewed or shared on the social media platform Facebook. This came after the Australian government drafted a law that would force tech giants...
