Social Media
What is Bluesky - The new app explained
Bluesky is a new social media app that has been in the works since 2019.
Tag
social media
Insights & Strategy
Understanding Social Media Algorithms: A Guide for PR Professionals
Algorithms rank content by relevance, engagement, and timeliness. Reach, impressions, CTR, conversion rate — how PR teams measure and optimize social distribution.
Social Media
How Airbnb, Booking.com, and DraftKings Generate Instagram Sales
Three operating models drive Instagram sales — Airbnb's brand-led discovery funnel, Booking.com's performance marketing machine, and DraftKings's celebrity-and-promo conversion stack. What each does, what they share, and which fits which business.
Social Media
How DraftKings Built an Instagram Sales Funnel
DraftKings runs the most-documented five-stage Instagram sales funnel in U.S. consumer marketing — Awareness, Interest, Consideration, Intent, Conversion. Stage by stage, with the Booking.com and Airbnb funnel comparisons.
Social Media
Instagram Conversion Funnel Basics
DraftKings runs a four-stage Instagram funnel from sports awareness to first deposit. Booking.com compresses into lower-funnel intent capture. Airbnb runs brand-discovery into owned-platform search. Three real architectures, three different categories.
Social Media
How to Choose a Social Platform Stack
The 2026 social platform stack decision framework. Eight platforms, by function. The four questions every brand has to answer. Typical stacks by category. Platform-native production rules. The team that operates the stack.
Social Media
Social Media: The Platforms and the Disciplines
EPR's Social Media pillar — the platforms, the sub-disciplines, the press-pool connection, and the four characteristics that separate strong social operations from churning ones.
Social Media
Tools to manage social media
Brands that come across as successful social media practitioners often use tools to leverage their ability.
Social Media
The 2026 X Audience Growth Playbook: Engagement Rate, Reply-Thread Depth, AI Citation Share
From the September 2022 follower-focused playbook to the 2026 X audience growth recipe — engagement-rate-per-post, reply-thread depth, AI engine Citation Share. With Toyota, Exxon, Lovable, Red Bull, OnlyFans, and the Tier B/C SaaS and consumer cases.
Social Media
X Misinformation Policy Evolution: From July 2022 to Community Notes, GARM, and the AI Engine Era
From the July 2022 incremental misinformation changes through the Musk acquisition, workforce reduction, Twitter Files, X rebrand, Community Notes scaling, GARM dissolution, and the AI engine layer above.