social media

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts - think of Google, Apple, Facebook or Amazon among a few. Having a strong brand means you’ve differentiated yourself from your competitors and you’re easily recognized amongst the plethora of tech products in circulation. This translates into greater trust, more loyalty, and better conversion rates. Here are... Read More >

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this sounds like you, then don’t stress. We’ve compiled a list of low-cost results-oriented techniques to help you improve your marketing strategy and help you reach your goals:   1.      Use surveys Before you start thinking of marketing tactics you want to implement, it is crucial... Read More >

Up and coming rappers feigning a “hardcore” background or criminal reputation is nothing new, and the genre itself has a long history of stars who were actual gang members, drug dealers, or other societal rebels reputed for criminal behavior. The mystique is so ingrained in the mythos of the culture that some modern rappers have even taken to staging incidents or taking part in, at least apparently, illegal behavior in order to earn “street cred” and engage fans. One of the more prolific purveyors of this fast-track to fame is the Brooklyn-born rapper 6ix9ine, who used social media to promote... Read More >

International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg. Clegg is coming on board Facebook even as the premier social media company in the world is dealing with multiple scandals, while also trying to break into new international markets. Some are saying Clegg’s government experience—he was a top British liberal politician for many years—will help... Read More >

In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook has deleted millions of accounts, gaining consistent headlines. Not to be outdone, Twitter recently suspended a network of accounts accused of “pushing pro-Saudi messages” on the heels of the Jamal Khashoggi scandal. Speaking to the media, Twitter said the accounts were “behaving like spam accounts,” and that Twitter had been monitoring the accounts “for some time.” The company added that, though the content appeared to be... Read More >

With a reach of over 25 million users, the Mediakix amplifier effect is nothing to be sniffed at. With everybody wanting a slice of consumers attention in an ever-deafening online space, brands are having to work harder to be seen, and heard. The rising stars of contemporary marketing, then, are the influencers: individuals with reach, having built rapport and authenticity with their audiences in a way that brands may never be able to achieve. In the years since the firm’s launch in 2011, leading influencer and digital media agency Mediakix has been connecting brands with influencers across YouTube, Instagram and... Read More >

SJJPA is soliciting proposals for “BAY AREA REGION MARKETING & OUTREACH SERVICES.”  Background: The Intercity Passenger Rail Act of 2012 (Assembly Bill 1779) signed by Governor Brown on September 29, 2012, permitted the establishment of the San Joaquin Joint Powers Authority (SJJPA), and required the State to transfer the administrative responsibilities of the San Joaquins Intercity Passenger Rail Service (San Joaquins) from the State to SJJPA. The governance/management of the San Joaquins Rail Service was transferred to SJJPA on July 1, 2015. AB 1779 requires SJJPA to protect the existing San Joaquin Rail Service and facilities and seek to expand... Read More >

These days it’s interesting being Facebook. Billions love you and use your services every day. But a growing number of users are angry about a growing number of issues they blame Facebook for. Whether it’s “fake news,” espionage, abusive posts, racism, unfair restrictions or not restricting enough, Facebook is facing a constant barrage of complaints. But that isn’t stopping the company from attracting customers or expanding its brick-and-mortar footprint. According to multiple media reports, Facebook is planning to build a massive data center in Henrico County, just outside Richmond, Virginia. This project is expected to bring more than a billion... Read More >

Having millions of followers seems to be a worthwhile goal, especially if you specialize enough to be considered an “influencer” in your market. But what are the secrets to that kind of success on YouTube specifically? Perfect Imperfections John Legend’s popular tune says something like “love all your curves and your edges, all your perfect imperfections.” There’s a lesson for aspiring and growing YouTube stars. No one is perfect, and often the things people will love most about you are the quirks, the inconsistencies, and the little ways you mess up. Just make sure you do it in a way... Read More >

The tech industry is also turning to influencers with large social media followings. Those same influencers bring expertise when representing a brand so they can push the newest technologies with better understanding and information about how products will work for the consumer. In the tech world, finding the right influencer is not about looking for a celebrity. It’s about finding an expert, people who will have the capacity to influence the buyers that a brand feels are their target; people who inspire those buyers. Many tech marketing people feel that buyers come to a seller ready to buy a particular... Read More >