social media

We've been seeing a lot of campaigns to promote breast cancer awareness this month, but here's a fairly new one . . . #beatcancer. Today, the hashtag has hit the top trends on Twitter, with everyone tweeting about cancer, breast cancer being the obvious focal point for some. The campaign was instigated by Beat Cancer Everywhere, a site that works to raise money for breast cancer research. They intend to set a Guiness World Record for the distribution of the largest mass message through social media within 24 hours. At the time of this writing there are still just over... Read More >

If you aren't leveraging Twitter to spread your online message, then your PR campaign may already be in trouble. Consider the following: The other day I ran across an excellent article on a business blog that I read sometimes. I thought that the material was interesting and helpful, so I decided to share the information with some of my friends and colleagues via Twitter. That's where I ran into trouble. There were two problems: First, I attempted to cut and paste the URL into my tweet, but I couldn't do it because the rather descriptive title of the article exceeded... Read More >

A recent survey by Robert Half Technology shows that many companies with 100 or more employees prohibit the use of networks likes Facebook or Twitter during work hours. Employees who want to use these networks have to wait until after hours or risk violating company policies. RHT interviewed more than 1,400 chief information officers (CIOs) from companies across US. More than half (54 percent) of these said their firms do not allow employees to visit social networking sites for any reason while at work. CIOs were asked, “Which of the following most closely describes your company’s policy on visiting social... Read More >

GroupM Search and comScore, Inc. have just released the results of a recent study which examines the relationship between search marketing and social media. “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption" was conducted with M80, a social media agency. A white paper has been published on the findings of the study, which can be read here. “Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels,” said Chris Copeland, chief executive officer of GroupM Search – The Americas. “The... Read More >

Janet works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts - a category that will bring you advice from the best of the best in public relations and social media. I met her via Twitter - where she goes by @NewspaperGrl - follow her and I promise you will not regret it. My first impression was that OrangeSoda made the best move in hiring her. After she graciously answered all the questions in the interview below... well, I'm even more impressed: Everything PR: What is your professional... Read More >

The other day we spotlighted a communications firm, the Horn Group, identifying them as on the cutting edge of digital image. Today, I was searching for someone else to exemplify “new age” PR or communication, and have been dumbfounded. Searching odwyerpr’s list of the most successful PR companies, I am actually amazed how few even convey evidence of being in the information age. None of the top 5 grossing agencies has what one would call “a complete online presence”. Spending 2 hours just surfing the various sites, it quickly became evident that we would have to single out each of... Read More >

For the small business owner, the use of social media could mean more customers, sales boosts and increased brand reputation. But to achieve these goals it is not enough just to join a social network and go with the flow. Social networks rely on the power of their users, who group together in sharing similar interests (in the form of links, images, videos or sound). Sometimes, to belong to a group it is necessarily to adopt its prejudices and biased opinions. In real life, groups are led by leaders whose charisma and personality are strong enough to serve as an... Read More >