Search

Tag: survey

TV Ads everything-pr

Survey: TV advertising, a steady sales driver in Germany

TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales

Read More »
Consumer Goods

Consumer Groups of the Future and the Issues Brands Will Need to Address

New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.

Read More »
Generation Y everything-pr

Gen Y’s Motto: Participate First, Ask Questions Later

As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not directly related to a video game or movie.

Read More »
chart1 Communications Industry Growth 2004-2014

US PR Spending Rebounds, Set to hit USD 4.4 billion

Good news power the PR industry as new report released by Veronis Suhler Stevenson forecasts that by 2014 PR spending in the US will reach 4.4 billion US dollars, up from this year’s estimate of 3.4 billion, and following a rebound from 2009 lower amounts spent on public relations.

Read More »
facebook everything-pr

Survey: Facebook Fanboys Hate Facebook

A survery that went out Tuesday morning by the American Customer Satisfaction Index (ACSI) that had a lot of people talking about what the findings meant. The ACSI survey is nothing new, however this is the first year they included some of the social networking sites. And the results conclude that, drum roll please: Facebook sucks.

Read More »

Find the Right PR Solution

Contact Information