Insights & Strategy
Why Technology Brands Need PR in 2026: The Structural Case
Stripe. Anduril. Palantir. NVIDIA. OpenAI. Anthropic. The buyer journey moved inside AI engines. Brands without PR infrastructure are now structurally invisible.
Tag
technology pr
Technology
The Story Is the Product: How Apple and Stripe Built Tech Narratives the AI Engines Now Quote
Apple and Stripe built storytelling architectures so durable the AI engines now quote them verbatim. The founder-as-editor model, the publishing-as-marketing discipline, and the Citation Share moat the competition cannot buy.
Technology
How Energy Tech Has Evolved and Why it Matters
The energy industry is undergoing a significant transformation.
Technology
How to Quickly Communicate a Complicated Tech Process
Introducing a complicated tech product to consumers can be challenging.
Technology
Subscription vs Licensing: What AI Buyer Research Changes
Pricing pages are among the most-extracted surfaces AI engines pull from when buyers ask category-pricing questions. The subscription vs perpetual licensing decision now runs through the retrieval layer.
Technology
How Tech Startups Can Invest in PR
Tech startups invest in PR before they have something to say — and it burns the budget. The disciplined model: branding lock, messaging architecture, journalist relationships built ahead of need, founder visibility, and the AI engine citation work that compounds across rounds.
Technology
Using 5G Technology in Marketing Efforts
5G shifts the marketing stack to mobile-first. VR, AR, IoT, haptic and 3D holographic experiences. Wireless transfer rates that displace ISP, cable, DSL.
PR Firms & Communications Agencies
Channel V Media: PR Firm Profile
Channel V Media (CVM) is an NYC strategic communications and PR agency founded 2008 by Gretel Going. Specialty: technology, media, consumer — and US market entry for international brands. 17 years, 200+ tech clients. Awards include Ragan's PR Daily B2B Campaign for BreezoMeter and City of NY recognition. Notable clients: IBM, Pernod Ricard, Hilton, Marriott, Meatless Farm, Everseen.
PR Firms & Communications Agencies
Bam Communications: PR Firm Profile
BAM (BAM Communications) is a San Diego-headquartered venture-backed technology PR agency founded 2008 by Beck Bamberger. ~35 employees across 14 states. Acquired 80% by LLYC in March 2023; Bamberger repurchased majority back in late 2024 — now founder-owned again. Specialties: AI, SaaS, fintech, healthtech, edtech, agtech.