YouTube - Everything Public Relations

Making Revenue with Podcasting and YouTube

It seems to be the communications question of the year: is YouTube’s meteoric rise finally leveling out? What role does podcasting play in the contemporary PR toolbox? Which one has more opportunity? What exactly is a podcast, anyway? In reality, the debate can never be about which medium is objectively the best; what matters is […]

YouTube Ad of the Decade

kobe messi ad of the decade youtube

Can you believe it, YouTube just celebrated its tenth anniversary. And guess how they did it – they had a battle of the best ads during their 10-year run. All of the top five ads were created by large companies. Two of them were focused on women – beauty and confidence, two were from car […]

Future of YouTube and its Advertising Model

youtube ad model

YouTube is undoubtedly moving into a more advertising-oriented model. However, the basis of their advertising may be eroding. The company is in the enviable position of being the site that most people associate with high-quality video on the internet. The sheer profitability of their position is the reason why their stream has gradually become choked […]

Say Hello to Meerkat

what is meerkat

If you use your iPhone to stream live videos to Twitter and other social media platforms, you’ve probably heard of Meerkat by now. It’s a new app designed for the iPhone and iPad IOS operating systems. With Meerkat, you can instantly stream live videos and conversations directly to your Twitter followers in real time. Followers […]

Creative YouTube Marketing from STIHL New Zealand

Courtesy STIHL

STIHL, a handheld power equipment manufacturing company, proved that you can take an everyday product, such as a chainsaw, and create an engaging promotional campaign that catches the interest of those beyond your target audience.

Christmas Jammies Ad is Awesome

Christmas Jammies

It can be pretty easy to get lost in the flood of endless – and countless – holiday themed commercials. Almost all advertising, and public relations at the time, is pressed through the filter of Christmas. Snow, red, green, lights, and Santa Claus. And, of course, big red bows on luxury cars.

NetBase’s Digital Channel Intelligence Offers Relevant Social Media Metrics

Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.