Among all the different ways in which a person is able to
become financially independent through working online, one of the most popular
right now is being a YouTuber. Ask anyone under the age of 20 about what they
want to be in the future, and the most likely answer to that question is going
to be ‘YouTuber.’
Unlike other professions, becoming a YouTuber isn’t as difficult as many believe it to be, as long as whoever is uploading the videos also has an understanding of the YouTube algorithm and the rules about posting. Additionally, aside from the revenue that’s made through AdSense, being a YouTuber with a bigger audience usually means additional income, as the videos are often sponsored by various brands.
The baseline for calculating how much a content creator on this
platform might make from their content is to take into account the following
Creators get about 68% of revenue from Google AdSense that Google gets from advertisers.
Factoring in the rates that advertisers are willing to pay, which range between $0.10 and $0.30 per view – averaging at $0.18 per view.
Then, taking into account that an average channel gets about
$18 per 1,000 ad views, it results in $3 to $5 per 1,000 video views.
Being a content creator on the world’s second most visited site, that’s also the world’s second-largest search engine, has many benefits – both for the content creators and the brands and companies that sponsor their content. However, when it comes to actually choose the right person that’s going to represent the company on this platform, it’s important for brands to proceed carefully.
Choosing the Right YouTube Influencers for a Campaign
First and foremost, the brand needs to choose an influencer that is relevant to that particular industry, as the niche that the creator produces content for and the brand’s niche need to align. This is the only way in which the influencer’s audience is going to be interested in the brand in the first place.
Next, aside from choosing the relevant YouTube influencer, it would be ideal if that person also has previous experience in working with brands. People who have worked on similar projects in the past are able to further enhance the marketing campaign with particular insights and expertise.
This is a simple one: the more subscribers an influencer has,
the more people the brand is going to be able to reach through them. However,
if the brand is in a very particular niche, that doesn’t get a lot of
mainstream attention in the first place, it’s much more efficient to focus on
influencers that are already within that industry, instead of chasing bigger
Finally, reaching a large number of people will mean little if those people don’t engage with the influencer’s or the brand’s content. A channel might have several million subscribers, but that number is of little relevance if there are practically no comments underneath the posted videos, in the comments section. That’s why the engagement is just as – if not more – important as the reach that a YouTube influencer may have.