Tapping Into TikTok Trends for Your Marketing Plan
TikTok is rapidly growing as a social media platform, boasting over a billion users. It’s a hub for creativity, entertainment, and self-expression, and it’s also a venue for brands to connect with their audiences in innovative ways. Brands can optimize TikTok trends to their advantage.
Understanding the culture
To understand TikTok trends, it’s crucial to grasp the platform’s culture. Authenticity and creativity are valued, and users are encouraged to be themselves and connect with others. Brands that respect this culture are more likely to succeed. TikTok is also known for its trending TikTok hashtags, which can range from dance routines to comedy skits. Users take part by creating videos with specific hashtags or sounds. Brands can take part in these trends to showcase their personality and engage with their audience in a fun way.
Identifying relevant trends
To tap into TikTok trends, companies must first identify relevant ones. Brands should choose trends that align with their values and appeal to the target audience. For instance, a makeup brand can take part in a makeup challenge while a food brand can join a cooking challenge. To find relevant trends, companies can browse TikTok’s “For You” page, which features popular videos. They can also use the search function to find relevant hashtags or sounds.
Examples of popular TikTok trends
TikTok is full of trends that have captured the attention of millions of users worldwide. The sleepy chicken TikTok trend involves creators performing a dance routine to a remix of a children’s song about a sleepy chicken. The vabbing TikTok trend showcases users dramatically pulling off their glasses while a dramatic song plays. The Minions movie TikTok trend involves users dressing up as the beloved yellow characters and dancing to the film’s soundtrack. Additionally, TikTok is known for its countless TikTok dance trends, from the Renegade to the Say So dance. These dance trends often go viral and are reproduced by users worldwide, allowing businesses to tap into the trend by partnering with creators or incorporating the trend into their marketing strategy.
Creating engaging content
To succeed on TikTok, content must be engaging, entertaining, and shareable. Companies can use strategies to create engaging content. TikTok videos are usually 15 to 60 seconds long, so it’s best to keep the content short and to the point for greatest audience attention.
TikTok’s music and sound effects are popular. Companies can use them to create catchy videos. Companies can use trending TikTok songs or sound effects to their advantage to create a catchy and memorable video. Creativity is important on the platform. Companies should experiment with different content types. Trending TikTok hashtags can increase content visibility. Influencers are integral to TikTok and have large followings. They are known for their creativity and authenticity.
Collaborating with influencers is a useful way to access TikTok trends and expand reach. Brands must select influencers who match their values and target audience. Influencers who engage in relevant trends and have a large following are ideal. There are several approaches to collaborating with TikTok influencers, including requesting them to create or sponsor content featuring the brand. Additionally, brands can invite influencers to take part in a trend or challenge along with the brand.
To measure success on TikTok, companies must use its analytics. By analyzing content performance, businesses can see what works and what doesn’t, then make necessary adjustments. TikTok’s analytics dashboard shows video views, likes, shares, comments, and follower growth, giving insight into individual video performance and trends over time. Third-party tools can provide more audience demographics and engagement rate insights.