Television Media Placement and Promotions
Valley Regional Transit (VRT) is requesting broadcast media vendors to submit bids to provide
public service announcements and promotional concepts on behalf of VRT and its various
community programs. This will be federally funded and require compliance with federal regulations.
Date Issued: Date: August 4, 2022
Request: Bids to provide public service announcements and promotions for
Television.
Pre-Bid Meeting Date: August 24, 2022, 11 a.m. Mountain Time
By Phone: +1 323-484-8960
Phone Conference ID: 506397444#
Bids Due Date: September 8, 2022, 4 p.m. Mountain Time
Statement of Objective: Below
Contact: Kevin Womack
procurement@valleyregionaltransit.org
Email responses to:
Valley Regional Transit
Attention: Kevin Womack, Procurement / Contracts Specialist,
emailed to procurement@valleyregionaltransit.org on or before
September 8, 2022 @ 4:00 p.m. Mountain Time.
Term:
Offeror shall provide public service announcements on an as-needed basis as described herein for an initial
term of one year commencing on October 1, 2022 and expiring on September 30, 2023.
Budget: Not to exceed $49,900
Submission Requirements:
All Responses must include the following items:
• Description of offeror and qualifications
• Identification of project manager
• Description of the broadcast and other communications channels relevant to the bid
• Description of the offeror’s approach to project management, design, implementation, data
collection/reporting, and support throughout the term of the project
• Project implementation plan
• Valley Regional Transit support required
• Air time schedules that reach the desired target audiences
• How the bid meets market cost per point goals
Objective:
The main objective of placing paid public service announcements on television is to increase
awareness of public transportation and to promote the products, services, and events offered by
VRT including, but not limited to:
• The new electric bus fleet
• The new City Go Wallet and Umo Mobility app, which centralizes transportation fare
purchase, trip planning, and parking services
• City Go programs for employers
• VRT OnDemand service
• Valley Regional Transit’s digital community engagement platform
• New or changing routes and services
• Safe Routes to School
• Environmental benefits that contribute to a cleaner, healthier community
• Special events, like Treefort Music Fest, May in Motion, etc.
Target Audience: Females age 25-54, Adults age 18-54
