The Berman Group: PR Agency Profile

This full-service corporate communications firm, with offices in New York, Palm Beach and Florida, as well as Washington D.C., specializes in delivering public relations, special events services along with business-to-business (B2B) marketing. The Berman Group works with nonprofit organizations, associations, and growing corporations.

The team onboard The Berman Group has received many awards and accolades, for their experience in working and serving private firms along with public agencies all over the country. They have also been working with both professional organizations and local communities.

This firm specializes in creating professional marketing, business development as well as public relations strategies. Additionally, some of its main points of expertise include non-profit industries, construction, real estate and the design industry. That’s why the members of the team from The Berman Group are known for remarkably executing public relations, branding, and marketing campaigns.

Whether it is public activations, website launches or large-scale events, this team of experts is more than ready to strategize and execute whatever needs to be done for a business. The way that the firm does this is by applying an integrated and strategic communications approach to each and every client that they work with.

The team itself is a very close-knit unit that really cares about personal and professional growth. Each member takes pride in the office culture, which entails both creative thinking and collaboration. These are the key elements that have led The Berman Group to be named one of the Top PR Firms Across the Nation by the Observer, as well as being titled one of the Most Powerful PR Firms in the City, by City & State.

The firm was founded by Sarah Berman, who’s also the President and works with all of the clients. Berman has worked in the strategic communications industry for over 17 years, which has earned her a notable reputation. She’s most known for her targeted cross-marketing campaigns and creative advertising, as well as the creative corporate identities and the various sales training programs.

Sarah Berman has also been honored at the Bisnow Power Women Reception in 2019, which celebrated leaders in commercial real estate, and the CSR Responsible 100 awards in 2017 by City & State.

The Berman Group has worked with many clients throughout the years, including Suffolk, Plaza Construction, Rockefeller Group, Belfonti Companies, Dragados USA, Breather, Jeans for Refugees, and many others.

Some of the services this firm offers to their clients include creative services, such as graphics and visual design or creating a brand identity; strategy services that range from brand vision to marketing and PR plans; special events services such as on-site management or planning and logistics; digital services including web development and SEO; organizational development like association management or non-profit consulting; as well as any press and media services that a business may need.