THE BROOKHAVEN TOURISM COUNCIL REQUEST FOR PROPOSALS: ADVERTISING AGENCY SERVICES
Proposals due on or before 5:00 p.m. CDT on September 7, 2023.
SCOPE OF SERVICES
The Brookhaven Tourism Council wishes to employ an outside agency to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and reaction of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and others relevant components.
The agency should recommend an overall media creation and placement strategy to clearly position
The Brookhaven Tourism Council to visitors as an affordable and attractive open destination for those
who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of
services adhere to any changing public health guidelines and is conveyed in an informed manner.
The selected agency’s responsibilities will include the below:
● Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant Brookhaven marketing materials RFP: Advertising Agency Services –
● Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign.
● Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly, etc.).
● Create and promote “Stay & Play” packages.
● Develop campaign to attract visitors to each of The Brookhaven Tourism Council’s defined markets.
● Execute digital, print, broadcast, and social media marketing campaigns through location and
behavioral targeting.
● Target potential visitors searching for The Brookhaven Tourism Council or a competing market through programmatic buys.
● Secure contracts with an Online Travel Agency (OTA)
● Create printed direct mailing pieces.
● Update and/or add in-market signage/kiosks at main attractions and hotels.
● Create and place billboard ads in key visitor markets.
