Beauty PR is a dream job for many people. They get to promote the brand they love, set up large events, organize press releases, and so much more. Truly perfection for a lot of folks. An important thing to keep, though, in mind is that everyone’s path is different. There is no set formula for success, and nothing is guaranteed, but that certainly doesn’t mean that a job in the beauty industry is impossible.
Breaking into the industry can be difficult, but with a
lot of dedication (and a little patience), success can be found in most cases.
Below is a short list of tips that can help someone put themselves on the fast
track to their dream job.
1. Networking Is Everything
While this is true for nearly every job in the beauty
industry, it is especially true for getting into public relations. The biggest
things to look out for are seminars and conventions (Cosmoprof, for example).
Get out there and talk with everyone, exchange numbers and LinkedIn accounts,
make yourself known.
Stumbling upon internship opportunities at a convention
is quite likely, and there aren’t many ways of breaking into the industry that
are better than that. Build and nurture relationships in order to strengthen
them. Many of the “breaks” people get are simply because they have connections
who are willing to give them a chance.
2. Hands-on Experience Is Crucial
Before moving into a PR role, get some experience working
with products. Practice with different cosmetics, get a feel for the more
technical side of things. Familiarizing yourself with as many products as
possible will expand the likelihood of catching a big break.
Studying ad campaigns can be a great help – take Dior for
example. In some of their recent photos, Gigi Hadid was seen with a lot of
shapes painted on her body, as well as a third eye, and Rouge Dior 999. It was
interesting and eye-catching, things an ad needs to be, and a consumer looking
at a single photo from the set accomplishes many things.
3. Brand Yourself.
Building a brand requires a lot of work and expertise,
and what better way for a person to show they are capable than to build their
own personal brand?
The internet is an amazing tool – people can build
websites to show off their knowledge and skills within the field that interests
them the most, and the beauty industry is no different. In fact, it may be even
more important to develop a personal brand in the beauty industry than nearly
any other industry out there. Prove competence with several products, as well
as a writing style, and establish a voice in the community; all of these things
are made possible by a simple website and establishing yourself as a brand.
4. Appearances Matter.
In the beauty industry, one might not be surprised that
appearances are important. While the importance of appearances does vary (for
example, when in the office it might be less important than when you’re dealing
with clients or customers), it is absolutely crucial during the interviewing
stage. It is important to look good during a job interview in any industry, but
it will make or break you in the beauty world.