Tips on Mapping Content

2022-04-23 by EPR Staff

Developing, creating, publishing, and distributing content takes a lot of time, planning, and overall effort. This is especially true when companies aren’t sure of which type of content to use to keep their target audience engaged. There are many different types of content that companies can develop and use, but first, they need to know how to start the process, which means mapping out their content.

Theme

When planning content, it’s important that companies are consistent with the theme of their content. That’s why it’s a good idea to keep a few topics in mind when brainstorming new content ideas; topics that relate to the company’s industry or niche. Choosing a more detailed theme can help companies keep the overall content idea similar across all of the content they create. This is an easy step for mapping content because it boils down to the company being clear about what it does and how the audience can benefit from its solutions. For instance, companies in the automotive industry can create content around car repair and maintenance topics that can range from servicing old cars to keeping new cars operating for longer.

Target Audience

To create content that’s interesting for the target audience, companies first need to have a great understanding of the interests, values, and habits of that audience. When a company fully understands its target market, it becomes a lot easier to create content that grabs the attention of the consumers, and that builds a strong relationship with them. Being as detailed as possible when learning about the target audience can help companies create valuable content. For instance, companies in the beauty industry can create specific content for the different generations of consumers within the target audience. While the beauty industry has a large target market, companies can always segment the market into smaller groups and create different types of content that cater to each of these segments. 

Schedule

When mapping out content, it’s important to plan the content beforehand and to create a content calendar. Without such a calendar, it’s easy for companies to make their content distribution messy, because they won’t know which post is going live now, and which will be shared tomorrow, for example. There are plenty of content calendar tools that companies can use to their advantage, but no matter which tool a business decides to use, it’s important to have one on hand. The tool should be used to schedule out all content ahead of time. This saves a lot of time in the long run and helps everyone stay on track of content publication without mixing things up.

Pattern

Using a social calendar can also benefit companies when they’re creating a content pattern to enhance their aesthetics. Businesses can create a content pattern by using different types of content on the platforms they’re using, such as photos or videos. This will help companies create a consistent look on the social platforms they’re using. One example of this is sharing video content on specific days, or sharing user-generated content at certain times of the day.