There are a few different ways that companies can remain relevant with their content marketing efforts. With more and more types of content becoming popular with audiences all over the world, businesses have to start investing and creating other types of content outside of blog posts, social media posts, and emails. These days, video content as well as podcasts are a lot more popular with many audiences, and the best thing that companies can do is start following the trend and creating video content and joining in or hosting their own podcasts.
Podcast
In the last few years, podcasts have become incredibly popular, especially when it comes to companies investing in digital marketing efforts. That’s because companies can either create their own podcasts, which bring about a lot of benefits, or appear as guests on already established podcasts. Podcasts are a wonderful way for companies to develop a relationship and build up a target audience that’s going to be returning to the content each week, without ever having to place a camera in front of anyone. It’s also a great way for companies to re-purpose any old content that they’ve already created that has become stale. Through podcasts, companies are able to generate more website traffic, as well as brand awareness, while developing a devoted target audience in their niche, since the topics that are going to be discussed on the podcast are going to be of interest to that audience.
Live streaming
Another great way for companies to invest in content marketing efforts is through live streaming, which has become incredibly popular in the last few years as well. The advantages of live streaming are the fact that it doesn’t take a lot of time for companies to create and publish their live streams, because all they need to do is create a setup, think about a subject, and start life streaming on any of the platforms that provide this feature. Additionally, they are able to generate authentic engagement with the target audience, as well as reach a much broader audience. After all, any sort of live content that a company creates can end up generating a lot more impressions with audiences, especially on social media platforms, compared to any sort of written content that is published on those platforms, and appears on the news feeds of the target audience.
Videos
Finally, the last type of popular content with audiences in terms of content marketing is video content, more specifically, explainer videos. That means companies should invest in creating video content that’s going to make more complex concepts and ideas easier for the target audience to understand by explaining everything to them. Not only that, but companies can also get the advantage of increasing their website ranking through the search engine optimization efforts, because many search engine algorithms tend to favor websites that also have video content on them.
