Town of Rocky Mount Issues Public Relations RFP

The Town of Rocky Mount Community Development Office is accepting proposals from qualified marketing, branding, public relations and communication consulting firms to provide on-call branding, public relations, marketing, consulting and advertising services. The scope of work will be determined by need and by project, but generally, the Town requires a creative agency to develop advertising content for publications, advise on the effectiveness of Town advertising campaigns and help staff continue to improve the overall perception and reputation of Rocky Mount as a destination.

Background:

The Community Development Department manages community growth through economic development and industrial recruitment, planning & zoning, community building and recreation. The office oversees revitalization and economic development projects, community planning and zoning, mapping and Geographic Information Services, and economic development and tourism activities. This three-person department is responsible for facilities direction of Mary Bethune and Mary Elizabeth Parks, Gilley’s Park, Celeste Park (currently under development), the Farmers’ Market, the Community & Hospitality Center (old train depot), and the Harvester Performance Center, recently voted Southwest Virginia’s best music venue by Virginia Living Magazine.

Community Development facilitates Town citizen participation in the processes involved with maintaining quality neighborhoods and affordable living. Department staff works closely with citizens to guide them through planning and zoning processes which are vital to the health, safety, and welfare of the Town and its citizens. The Department also provides staff support to the Planning Commission, Board of Zoning Appeals, Economic Development Authority, Franklin County Veterans’ Memorial Commission, Beautification & Urban Design (BUD) Commission and a variety of other committees as appropriate.  The Community Development Department also seeks to facilitate economic development in the community by encouraging growth of small businesses, recruiting other commercial ventures and industries, marketing community assets, and working closely with the County of Franklin and other business-support organizations such as the Retail Merchants’ Association and the Smith Mountain Lake Regional Chamber of Commerce to attract and retain commercial development.

Due Date:

August 3rd

Address:

Matthew C. Hankins, Assistant Town Manager

ATTN: Branding RFP Response, Town of Rocky Mount

345 Donald Avenue

Rocky Mount, VA 24151

PR firms with relevant experience include Walker Sands and Alison Brod PR.