TOWNSHIP OF EAST ORANGE Request for Quotation of Services: Social Media and Marketing Coordinator
DEADLINE: 11:00 AM Friday, March 31, 2023:
Scope:
The Township of West Orange (the “Township”) requires the services of a professional social media
and marketing coordinator to continue managing the Township’s social media outreach and
marketing campaigns and maintain and administer to same on a day-to-day basis. This will be part
time, Independent Contractor position and not employer/employee or principal/agent. The manner
and means of performing all services shall be subject to the Public Information Officer’s sole
control unless specified by the Township.
Contract is based on a 12-month contract with an optional to extend an additional 12 months for a
maximum of 24 months. Your quote should be based on an annual amount which would be paid in
equal monthly installments. Factors for consideration are based on but not limited to experience,
availability, cost, and technical expertise. Please provide samples of work provided other clients
and references.
Responsibilities of social media and Marketing Coordinator (the Consultant”) shall include, but not
limited to the following:
1.1 Performance of Services
The coordinator will represent the Township during the term of the contract and will advise and
assist the Township as its exclusive marketing and social media consultant. During the Term, the
Township shall not engage in any agreement with any third party as consultant for the Services
outlined herein, (as defined below) without the prior written consent of the consultant. The
Consultant’s duties and responsibilities shall be outlined in Section 1.2 below (collectively, the
“Services”). The consultant shall be available on call 24/7 to authorized Township Officials in critical
matter.
1.2 Social Media Services
Ongoing maintenance and administration of social media profiles (Facebook, Twitter, Instagram
and YouTube) which includes 24-hour monitoring of profiles, daily postings and interactions (both
directed by the Township and organically based on preset parameters), ongoing graphic creation
and trafficking of inquiries to proper town representatives.
Ongoing maintenance and administration of West Orange Jitney Facebook group and text alert service.
Work with Township representatives to create digital/physical outreach campaign, memos,
signage, etc. encouraging local businesses to engage with the Township’s social media properties. and to connect with other businesses in the Township’s social ecosystem.
- Marketing Services
- Create and launch marketing/advertising outreach campaign highlighting diversity of the Township residents (i.e. “This is West Orange”).
- Increase awareness and adoption of Shop West Orange program. Promote existing local businesses, working with committees to bring new businesses to the Township.
- Creation of additional digital/physical West Orange infographics identifying specific locations, attractions, and more to be used in all outreach and press efforts.
- Creation of additional video assets as needed or desired for marketing campaigns and initiations.
- Bridge gap between Township and Board of Education to rally community behind public school
initiatives, sports and events.
Continue working with local realtors to educate and entice potential residents to make West
Orange their home, raise their families, start businesses, and become active in the community.
Expansion of “Tax Facts” program (launched in 2014) to continue providing education
regarding municipal taxes to Township residents.
Lead group that will create, market, and distribute products that will foster pride and a sense of community within the Township.
1.4 Compensation
Township will pay consultant a total annual amount paid in 12 equal monthly installments. The
consultant shall issue monthly invoices to the Township within 10 days of the close of the calendar month. The Township shall remit payment in accordance with the terms of the invoice, or within 30
days of receipt of the invoice from the consultant.
1.5 Expenses
The Township agrees to reimburse the Consultant for all reasonable and documented out of pocket expenses incurred in carrying out the terms of the contract. Out-of-pocket expenses may
include but are not limited to travel, meals, lodging, postage, printing, secretarial and similar
administrative or operating expenses. The aggregate of all costs and expenses for the calendar year
will not exceed $250.00 without the Township’s written consent.
