Scope: The selected agency will be responsible for:
- Brand Development & Positioning
- Create brand messaging
- Creating a compelling value proposition
- Digital Marketing
- Website design or optimization
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing (Facebook, Instagram, Pinterest, TikTok)
- Content creation (blogs, videos, photo shoots)
- Content & Creative Development
- Photographic and video content production
- Promotional materials (brochures, flyers, email templates)
- Lead Generation & Conversion
- Implementing booking funds
- Email marketing campaigns
- Analytics and reporting
- Public Relations & Partnerships
- Collaborations with wedding planners, vendors
- Media outreach and press releases
- Event & Promotional Campaigns
- Hosting open house events
- Special promotions and seasonal campaigns
Due Date: 09/09/2025
Contact: Melanie Thume MThume@gladwincounty-mi.gov
