The University seeks an advertising and marketing communications firm to develop and implement effective advertising and marketing communications programs to build and sustain enrollment growth through a diverse range of student recruitment, student retention and alumni/community outreach initiatives.
Nestled on a 524-acre wildlife and nature preserve, University of Houston-Clear Lake (“University” or “UHCL”) has become a cornerstone of higher education along the upper Gulf Coast of Texas. Located midway between Houston and Galveston, Texas, adjacent to NASA’s Johnson Space Center and the Armand Bayou Nature Center, the University serves a diverse student population from the state, the nation and abroad. In 2007, the Texas Higher Education Coordinating Board approved creation of UHCL Pearland Campus. The new campus was developed as a partnership between UHCL and City of Pearland. Classes began at Pearland Campus in fall 2010. In fall 2014, UHCL welcomed its first freshmen and sophomores.
Scope of Work:
A. Update and refine current marketing plan, messaging and materials to promote UHCL, UHCL Pearland Campus and UHCL Online favorably compared to competing institutions. Build on established brand promise and guidelines to develop recommendations for marketing communications strategies and tactics that will more effectively integrate the University’s approach to enrollment growth, student success and alumni/community support and awareness. All marketing communications must speak effectively, in contemporary language, to targeted audiences, which include the following:- UHCL internal audiences
- Prospective students (undergraduate and graduate)
- Current students (undergraduate and graduate)
- Parents
- High school counselors and community college advisers
- Employers
- Alumni
- Community at large
