UNIVERSITY OF REGINA Marketing and Communications Strategy and Services – CIPHER

Closing Date: January 30, 2023 2.00PM CST

The University of Regina’s Canadian Institute for Public Safety Research and Treatment (CIPSRT), as represented by the Canadian Institute for Pandemic Health Education and Response, is seeking a professionally qualified, Marketing and Communications Agency. In June of 2018, the Federal Framework on Post-Traumatic Stress Disorder Act was passed. The Act recognizes that those in certain occupations, such as public safety personnel (PSP), military personnel, veterans, healthcare providers, and their families, are at greater risk of exposure to potentially psychologically traumatic events than the Canadian general population. The Act mandates the Public Health Agency of Canada (PHAC) to lead a coordinated, national approach to recognize PTSD and other possible results of these exposures, and to ensure timely access to mental health and well-being supports for these Canadians. As such, the 2021 Federal Budget committed an investment of up to $50 million over two years to support projects that address the well-being effects of PTSD and other trauma-related conditions in frontline and essential workers. 

The Canadian Institute for Pandemic Health Education and Response (CIPHER) is a knowledge hub that is funded to support the nine research projects tasked to develop resources and supports to meet the mental health and well-being needs of Canadians most affected by the COVID-19. The CIPHER website, will act as a trusted repository of information and resources. One of the essential requirements of CIPHER is to raise awareness with respect to the mental health and well-being needs of the audiences referenced above. CIPHER also aims to showcase the research, resources, tools and supports created by the funded projects, by creating and maintaining a strong digital presence. As a result of this RFP, the University intends to select and award a reputable and qualified Agency to lead and/or assist in the development of these plans/campaigns, manage projects, purchase media, deliver creative/content, and use data/analytics and other measures to provide analysis and adjust as necessary to achieve desired outcomes. Please note: Although the primary and priority owner of these Marketing and Communication Services will be CIPHER, the funded projects that CIPSRT (and CIPHER) support may have access to the same terms of reference within the successful Agency’s proposal, and the associated fees for the work to be performed as outlined within the contractual conditions and ensuing agreement (if any). The University is committed to the inclusion of Indigenous people and businesses to support the growth of a better workforce and more vibrant communities. With this vision in mind, the University seeks to partner with Agencies that will not only deliver exceptional value through their products and services, but will also drive positive impact through Indigenous communities.

The successful Agency must have the ability to provide a full range of services, including:

  • Brand development and management
  • Market segmentation/audience analysis;
  • Advertising support and collateral production (creative conceptualization, writing, design, etc.);
  • Media planning, purchasing and placement; 
  • Digital, social and/or multi-media production; 
  • Website design, development, content creation, and management;
  • Display/presentation production; and
  • Project production and management Enhancing Search Engine Optimization 
  • Media relations and media opportunity coordination
  • Photography 
  • Strategic communications including social media planning, strategy, content development, management, and monitoring.
  • Event management and related services

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