Vermont State University Workforce, Community & Economic Development Division REQUEST FOR PROPOSALS Marketing and Creative Services
APPLICATION DEADLINE: Monday, June 3, 2024, 5:00 P.M. Eastern Standard Time
QUESTIONS REGARDING THE RFP: Questions regarding this RFP may be directed to Carrie Wright, Director of Operations for Workforce [Carrie.Wright@VermontState.edu]. Please put “Marketing and Creative Services Question” in the subject line of your message. All questions must be submitted by May 15, 2024, 5:00 P.M. EST. Answers will be provided by May 20, 2024, 5:00 P.M. EST, and available on www.vsc.edu/rfps.
VERMONT STATE COLLEGES SYSTEM OVERVIEW
The Vermont State Colleges System (VSCS) underwent a significant transformation, with the guidance of the Governor, Legislature, the Board of Trustees, and the State’s Select Committee on the Future of Public Higher Education in Vermont. The VSCS began working on internal transformation in the summer of 2020.
The VSCS has two member institutions: Community College of Vermont (CCV) and Vermont State University (VTSU). Each year, the VSCS educates 10,000 Vermonters and non-Vermonters and employs over 3,000 full—and part-time personnel. In the spring of 2023, the VSCS graduated over 2,205 Vermonters and out-of-state students into the workforce with certificates and degrees.
SCOPE OF SERVICES
The Workforce, Community, & Economic Development (WCED) at VTSU consists of four Centers: The Center for Agriculture & Food Entrepreneurship (CAFE), the Center for Innovation & Entrepreneurship
(CIE), the Center for Schools (CFS), and the Center for Workforce & Professional Education (CWPE). These Centers offer certificates, innovation hubs, online and in-person continuing professional education, training required for licensure, registered apprenticeship programs, and customized training for employers. WCED requests interested parties submit competitive bids to provide marketing and creative services, which are listed below.
The selected consultant will provide all labor, equipment, supplies, supervision, tools, and materials to furnish marketing and promotional services for WCED.
All work will be performed professionally, with the highest quality standards, and according to the conditions outlined in the contract. All creative, marketing, and promotional work will utilize the approved VTSU Branding and Writing Style guides.
Submitting consultants should consider addressing how they can utilize the following to attract potential employer partners and participants while delivering key performance indicators to establish a return oninvestment to the WCED:
• Graphic Design Services;
• Content Generation/ Copywriting;
• Media Buying;
• Target Market Identification;
• Market Research and Analysis;
• Material Production for Tabling Events;
• Social Media Management;
• Digital Marketing, including Storytelling;
• Manage Marketing Budget and Activities to Establish Return-on-Investment;
• Public Relation Materials – i.e., Press Releases;
• Overall Brand Management.
