Virgo PR, a New York PR agency that creates campaigns that delights audiences and attracts their attention, has been appointed Public Relations Agency of Record for AZA Luxury Travel LLC, an affiliate of Travel Edge in New York, to help expand the company’s business and growth goals amongst the travel, tourism and hospitality industries.
Founded in 2015, AZA Luxury Travel is a New York-based travel agency dedicated to providing life-enhancing travel services and experiences. The agency originated by offering luxury yoga retreats hosted by company founder, Angela Adto, to destinations like Bali and the Amalfi Coast. Her services received rave reviews and the business was expanded into a full-service travel agency, with partners Clarita Volovitz and Jeremy Fleischman, who both share immeasurable levels of passion and knowledge of travel.
“We are thrilled to partner with AZA Luxury Travel and look forward to telling memorable stories that drive business outcome, while drawing on our robust travel and hospitality network to strengthen the overall brand,” said Mike Paffman, Virgo PR CEO. “Inspired by travel, culture and driven by brand purpose, our earned-centric mindset yields powerful results that directly impact a brand’s bottom line and we’re ready to significantly increase brand awareness and spotlight the team’s successes on a much larger scale.”
In June 2020, the company founder completed the Virtuoso® Certified Travel Advisor program, an accomplishment that places her in an elite category within the travel industry. Designed to fast-track the development of those who are new to the travel advising profession or the Virtuoso network, the intensive VCTA program boasts a strong record of catapulting newcomers into million-dollar producers. This increased production leads to strengthened relationships with partners and increased industry clout, which translates to better travel experiences for clients.
Commenting on the new partnership, Angela Adto, Founder of AZA Luxury Travel, said, “We’re excited to partner with the Virgo PR team, especially since the agency is known for their innovative communication strategy and longstanding media relationships. During our search, we were looking for an agency partner that could bring forth new ideas to further evolve our story with creativity and authenticity, to drive maximum brand exposure centered around our offerings and services. We are very pleased to partner with Virgo PR, especially as we bolster our communication efforts on a much larger scale.”
The team has worked closely with Founder Angela Adto to create new communication strategies, increase broad consumer-centric media exposure and compelling brand narratives for 2021.
For more information on the partnership or to see more of Virgo-pr’s work, please visit https://virgo-pr.com/.
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