Background
Visit USA Organisation (Australia) is an industry body that promotes travel to the United States of America. It is funded by individual members from the Australian travel trade as well as from associate members in the USA. There is no funding from the U.S. government. The board members of the organisation work vigorously to promote the U.S. as a desirable destination of choice to Australian audiences. This work supports the Australian travel trade members of the organisation, who do the important work of promoting U.S. destinations and products through:- Travel publications and brochures;
- The sales effort of the field sales teams;
- Printed and Electronic dissemination of product and information.
Scope of Work
Prepare an annualized calendar of PR activity to be approved and measured for performance periodically throughout the contract period Maintaining up-to-date media database for key Australian cities; Attendance at each of the Visit USA Week expos in Sydney Melbourne and Brisbane, and managing the organization of whichever media event is to form part of this week in 2018 and beyond, where duties may be but are not limited to;- liaising with trade press in relation to coverage for each of the nights and prize winnings
- organizing one on one media interviews for delegates
- working with sponsors to organize press releases for the day
- welcoming media on the day and managing photographers and timely dissemination of images to ensure trade news coverage;
- Assisting the Event Manager in the co-ordination and management of each of the following annual Visit
USA events held in Sydney:
- US Commercial Service IPW briefing (held in late May)
- Mid Year Member Update (mid August)
- Thanksgiving Breakfast
- Adding new members and encouraging them to update and manage their profiles
- Updating event information
- Generating and encouraging an increase in member engagement in use of the website
- Providing analytics and measurements to showcase engagement
- Emailing members quarterly to remind them of their ability to upload training presentations, calendar dates and relevant news items
- Work in conjunction with the Website Committee to continually enhance the Organisation’s website for the benefit of members;
- Handling Visit USA member, journalist, trade and any consumer queries in a timely manner and ensuring that they are directed to the relevant recipient;
- Attending Visit USA Board meetings (6 times per year approx. for 1.5 hours maximum), preparing and delivering a PR and Media report on any key communications developments.
