Wayne State University Wants To Hire A Public Relations Firm

Wayne State University - Public Relations

Wayne State University, founded in 1868, is committed to preparing its students to excel in a fast-paced and interconnected global society.  They are seeking a PR agency for their University.

It combines the academic excellence of a major research university with the practical experiences of an institution whose history, location and diversity make it a microcosm of the world students will enter when they graduate.  The University is classified by the Carnegie Foundation for the Advancement of Teaching as RU/VH (Research University, Very High research activity), a distinction held by only 2.3 percent of institutions of higher education in the United States.

Scope of services include:

(1)       Searchable Media Database

  • Complete listing of print and electronic media outlets
  • Reporter/writer/editor bios and contact information
  • Media outlet background stats, e.g. Circulation data,  and is updated regularly/frequently
  • Fast in navigation, and maneuverable

(2)        Media Monitoring

  • Compiles and distributes to inbox a daily media monitoring report (twice daily – a.m./p.m.) showing all Wayne State University media placements, locally, regionally, statewide, nationally
  • Unlimited clips
  • Multiple search terms
  • Searchable tool for media placements

(3)        Media Analysis/Report Tool

  • “Advertising Value” for individual news clips.

Proposals due on May 31, 2016 to:

The Academic/ Administration Bldg.
Purchasing Dept.
5700 Cass Avenue, 4th Floor – Suite 4200
Detroit, MI

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