Ways to promote a website

People are spending a lot of time on the internet and as a result, businesses have moved online. A business with an eCommerce store will want to reach as many customers as possible. If a business does not have a website it might end up losing a lot of potential customers. When a business has a website, it is accessible to everyone at any time. Customer queries are answered on websites and information is made easily accessible to them. When a business has a website with enhanced features and navigation, customers will tend to trust the business more. Given below are tips on how to promote a website.

Boost SEO

If a website is not SEO friendly, it might get lost in the content that is being created each day. The first step would be to conduct keyword research, select the right keywords and use them in appropriate places. A vital component in driving success for a business is responsive design. That helps a website to adapt to whatever device the target audience is using. If a website does not adjust to different mobile devices with different screen sizes, their experience will not be very positive. Header tags should also be optimized. Header tags separate headings and subheadings on a webpage. Important keywords should be integrated into header tags.

Offer free access to valuable content

Content that is centered around a brand or product should be offered free to website visitors. The free resource could be anything, from a tutorial to a paper. It could also be an opportunity to participate in a webinar.

Email marketing

Email marketing is a cost-effective way to promote a website. To deliver targeted content to the audience segmentation and personalization are key. Audience segments should be based on similar interests and demographics. Personalization helps to understand which content should be best suited for which customer. An email marketing campaign built around a website launch can have a countdown timer. One email can be sent every few days to show glimpses of what customers can expect. Coupons can also be sent. Scavenger hunts can also be designed on a website  where , if participants find a hidden item, they can win a prize.

Guest blogging

Guest blogging is a great way to build links to a new website. Guest post is about building relationships with the publisher and with the audience. The first step would be to identify leading websites in a similar market niche and then to offer guest blogging services to them. This helps to showcase a brand to a new audience. This also helps to make new connections. When a guest post links back to a website, it is able to direct traffic from a reputable source to a website.

Optimize images

Optimized images make a website more appealing to search engines. Image optimization results in users staying longer on a page, since it loads more quickly. If images are slow in loading, website visitors are less likely to engage with the website. Page load time is a ranking factor on Google. When images are optimized, it can result in higher rankings.

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