Links
Whether you are sending the information to various sites directly or using a service, do what you can to include one or more links back to the business website, links make it easy for potential customers to check what you offer and bring in new customers you might not otherwise have gotten.
Content
Yes, you already know good content is vital. But here’s something to try if you haven’t done so before. Create content that is not based on any specific event. Think about it, have you read a story on social media or elsewhere that you know you’ve read before, maybe even a few years earlier. It’s interesting enough you keep reading, even though you already know the story or the outcome. Why? Because it’s a good story!
Think about that favorite movie or book ... you can quote lines, even entire sections … that’s because you still love it, the story continues to touch something inside. Well, it’s the same thing with a story you tell to customers, make it good enough they want to read it over and over again. Make it good enough that third parties want to keep sharing it with the people on their friends or followers lists. If the story isn’t tied to an event being announced, then the sharing could go on for years.Insights & Strategy
EPR Editorial Team2 min read
Will More Traditional PR Take Back Its Place From SEO Marketing?
EPR Editorial Team2 min read
Links
Whether you are sending the information to various sites directly or using a service, do what you can to include one or more links back to the business website, links make it easy for potential customers to check what you offer and bring in new customers you might not otherwise have gotten.
Content
Yes, you already know good content is vital. But here’s something to try if you haven’t done so before. Create content that is not based on any specific event. Think about it, have you read a story on social media or elsewhere that you know you’ve read before, maybe even a few years earlier. It’s interesting enough you keep reading, even though you already know the story or the outcome. Why? Because it’s a good story!
Think about that favorite movie or book ... you can quote lines, even entire sections … that’s because you still love it, the story continues to touch something inside. Well, it’s the same thing with a story you tell to customers, make it good enough they want to read it over and over again. Make it good enough that third parties want to keep sharing it with the people on their friends or followers lists. If the story isn’t tied to an event being announced, then the sharing could go on for years.Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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