Vancouver-based and Canada’s first PR agency to receive a B Corp certification, Yulu Public Relations, has affirmed its position as a driving force behind impact relations. Founded in 2011 by an award-winning social entrepreneur with a passion for innovative PR campaigns that influence positive social and environmental changes, Melissa Orozco, the PR firm has grown into an award-winning agency that uses PR as a force for good.
Specializing in B Corp PR, nonprofit communications, social enterprise PR, and corporate social responsibility (CSR) communications, Yulu PR partners with socially innovative and global brands to amplify their reach and inspire systemic changes. For ground-breaking environmental innovations – like carbon engineering -, and working with non-profit and social change enterprises, the agency has received numerous awards. The firm’s recognition in the Impact Relations space has enabled Orozco’s firm to secure deals with notable brands such as Red Bull, ALDO, and Live Nation.
Whilst philosophies guide the organization’s PR approach, the agency’s leadership has contributed positively to its phenomenal growth. Thus, an overview of Yulu PR’s leadership and its awards spotlights the main contributors to the firm’s award-winning trend.
Yulu PR’s Leadership
Melissa Orozco, Founder & Creative Director
A decade ago, Orozco began her PR career in New York City, where she cut her teeth working with notable lifestyle brands like Patrón Silver Tequila, St. Regis Resorts, and Perrier Water. In 2008, Yulu PR’s founder moved to Vancouver, British Columbia, the global epicenter for social innovation.
Noteworthy milestones in Orozco’s career include: listing on the Marketing Magazine’s 30 under 30 marketing proslist; serving as the chair of communications at Urban Land institute of BC, a not-for-profit education and research entity that’s focused on responsible land use to foster a total environment. At the same time, Orozco’s role behind campaigns like F*ck Cancer, which earned Yulu PR the 2012 International Stevie Award in the Best Global Social Good PR Campaign category. She’s also credited for launching the World Housing Campaign, where exceptional PR practices for the first home gifting model resulted in more than 2,000 homes for less fortunate families in Cambodia, and more than 120 media articles.
Charlotte Gilmour, Director Environmental Communications
As an award-winning storyteller and PR director with more than 15 years of experience, Gilmour is a passionate environmentalist. Having worked with noteworthy brands in novel areas like carbon offsetting, renewable energy, conservation and reforestation, and carbon capture, the PR director joined Yulu in 2017. Following her experience with the Carbon Engineering campaign, which sought to raise awareness and address climate change issues, the director of environmental communications brought a wealth of experience and insight. Worth noting, the Carbon Engineering Campaign won two PR awards: the PR Daily Award and the Gold Stevie Award.
Jenna Kuchinsky, Senior Operations Manager
Kuchinsky cut her teeth in the PR space working for non-profit organizations in Vancouver, where she was tasked with coordinating fundraising activities and planning events. Having graduated with a Bachelor of Arts degree, Kuchinsky is tasked with the financial, administrative and human resources needs within Yulu PR’s office.
Notable awards to Yulu PR in 2019 include: the Best Global Issues PR Campaign – International Stevie Award; the Best Global Media Relations Campaign – PR Daily’s Media Relations Awards; the “Best for the World: Changemaker” – B Lab’s Best for the World honorees.