Founded in 2005, Zapwater Communications has grown into an award-winning full-service public relations agency serving five lifestyle categories: real estate & design, fashion, beauty & retail, travel, hospitality, and consumer brands. The firm has won more than 190 industry awards since inception.
With offices in Los Angeles, Chicago, and Miami, the David Zapata-led team has built a culture around creativity, long-standing client relationships, and integrated execution across media relations, influencer marketing, experiential, and digital engagement.
Leadership
David Zapata — CEO & Founder
David Zapata founded the agency in 2005 and brings extensive agency, political, and government experience — having worked with brands ranging from elected officials and technology start-ups to consumer brands and Fortune 500 companies. He previously served as an aide to a U.S. House of Representatives member, giving the firm depth in political and government communications. Under Zapata's leadership, Zapwater was named "Best Agency to Work For in the U.S." by The Holmes Report each year from 2013 to 2020, and "Best Boutique Agency to Work For" in 2019 and 2020.
Jennifer Lake — Senior Vice President
Jennifer Lake brings 16+ years in integrated marketing and communications across earned media, social, brand strategy, celebrity and influencer marketing, and strategic partnerships. Her sector expertise spans airlines, travel, lifestyle, real estate, hospitality, hotels and resorts, beauty, consumer, and retail. She has been recognized as a top Chicago influencer by Michigan Avenue Magazine, the Chicago Tribune, PopSugar, and PureWow Chicago.
Awards and Acquisitions
Zapwater's awards roster includes Gold SABRE Awards, PRSA Skylines, Bulldog Media Relations Awards, HSMAI Adrian Awards, PRSA Prisms, the Indie Awards, and the PCC Golden Trumpets. The agency has expanded through acquisition — closing The Barry Group (Los Angeles) in 2017 and Cheryl Andrews Marketing Communications (South Florida, lifestyle/travel/hospitality) in 2019.
Client Roster
Zapwater's client list includes Advanced Clinicals, Brooklyn Boulders, Casa Kimberly, damen + hastings, FOUND Hotels, Gallagher Way, Pacifica Hotels, Grenada Tourism Authority, Finnair, Coco Collection, and Tourisme Montréal, among others.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
