“Please read and agree to Terms & Conditions”: everyone’s favorite phrase when downloading or updating an app. Don’t lie to yourself, you’ve only read about eight combined words in all of those policies you’ve agreed to. Trust us, you’re not alone. Virtually no one reads those things.
Online communities exist in an endless variety of form and shape and nonprofits are sitting up and paying attention: these communities offer new ways to engage lots of potential donors. Facebook and Twitter are huge, but some people fail to recognize that YouTube is also a social networking website. In fact, YouTube is a much bigger phenomenon than either Facebook or Twitter and is second in world web traffic only to the Google behemoth.
This week, the drug rehab center which I run, Morningside Recovery Center was the subject of mistaken media reports worldwide and we learned a lot about the media world. Media reports ran which were often blatantly false – facts weren’t checked, rumors with unnamed sources were cited worldwide as if it was fact or true. People with agendas leaked information to serve their own purposes.
Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH). The firm will “be the most complete communications company in the world… channel agnostic… across paid, owned, earned and shared media,” according to agency CEO Dave Senay. His is a bold vision, to partner with brands and to serve consumers with content that is alluring and worthy of sharing. The firm is hiring from outside of the PR field, from ad agencies, consultancies and brand identity firms. It sounds to me like the creation of a marketing services company within a single corporate entity.