The Summer Job [by Richard Edelman]

Richard Edelman

Last night was the annual party for the interns at Edelman New York. As I do every year, I spend time with them, ask questions, listen, give advice when asked, avoid beer pong and other potentially hazardous activities and do my best to fit in.

The 2014 Academic Summit [by Richard Edelman]

Richard Edelman speaks

Edelman hosted its sixth Academic Summit last week at DePaul University in Chicago. We had over 80 professors of communications, marketing and public relations for a three day event. Many of our clients, including HP, GE, Starbucks, SC Johnson, Samsung, Darden, Gap, CVS Caremark, DMI, ConAgra and Mars, spoke to the academics.

All Aboard: Next Stop the Real Europe


“Only behind closed doors … and even then only in whispers, bygone days may be over at last.” Today an upheaval is going on in Europe, for the first time in the 21st century, Europeans are willing to assume joint responsibility for foreign policy. And in Berlin today, no less.”

Zeta Interactive On The Ultimate Creative Advantage

David A. Steinberg

Big Data has been called many things: interesting, compelling, workable, complex, nuanced, overwhelming, helpful … many things. But, no matter what it’s called, the most important description of Big Data comes from how it is being used. Businesses who have implemented Big Data analysis correctly and simply, call it a great creative advantage.

An Open “Bill of Lading” to Vladimir Putin from “We” the Union of Hacks

Holger Eekhof - researcher, human rights activist, strategist.

Since before the Sochi Olympics a media war targeting Russia here President Vladimir Putin has raged in the western mainstream press. Fighting back at first with positive moves and the reality of the Olympic movement at Sochi 2014, Russian media simply told the other side of the story. An open letter to the Russian people reveals the tens of thousands of supporters Russia has, and unpaid supporters too.

The Cannes Lion for PR Is Home at Last [by Richard Edelman]

Edelman at Cannes

Tonight in Cannes, France, the Chipotle Scarecrow campaign won two Golden Lions and the Grand Prix for PR. This marks the first time that a PR firm has actually won the coveted Grand Prix award. In prior years, I would gnash my teeth and break pencils when I learned that ad agencies had invaded our space and had done a better job of convincing the judges. PR firms have learned how to play the game, with visually arresting content to go with the usual high substance and top class results.

The Propaganda War About Ukraine

Eric Zuesse

Recently, Germany’s Der Spiegel featured a lengthy editorial damning Russia regarding Ukraine; it was titled “How Russia Is Winning the Propaganda War,” and it made many allegations, none with documentation, and not a single one with a link to assist the magazine’s online readers to reach easily the presumed (but unidentified) sources. It was the type of propaganda for which Fox “News” in the U.S. has become famous, though Spiegel is centrist (not “right wing”).

On Turning Sixty [by Richard Edelman]

Happy Birthday Richard Edelman

I turn 60 years old on June 15. It is a stunning realization that I can no longer think of myself as The Kid. I have always had an inexhaustible energy supply that causes some to term me the Energizer Bunny.

David A. Steinberg With 3 Vital business benefits of Big Data

Big Data

When some people hear about something new for the first time, they would much rather gossip about it and assume the worst than actually take the time to get the straight truth. You know the type… lots of talk, little real information. One of the popular knocks against Big Data is that the benefits are not specific enough. Critics, particularly bandwagon naysayers, out there are fond of saying you have to “try it before you buy it.”