82.4% of Facebook contests helped corporations meet a specific goal: increase fans/likes (44%); increase loyalty (30%); and collect data (19%).
Today marks Universal Children’s Day, the perfect moment to launch Project Sunlight for our client, Unilever. This is a major step forward in the Sustainable Living Plan announced by CEO Paul Polman three years ago, in which he committed the company to double its revenues without raising its consumption of natural resources.
Terry McGraw passed the baton last Friday to his successor, Doug Peterson, at McGraw Hill Financial, after a successful 15-year run as chief executive officer. He joined the family company in 1979 as his father, Harold, was fighting a takeover bid from American Express. I have worked with Terry for the past five years on issues at his key division, Standard & Poor’s. As he moves into the chairman position, it is the right moment to recognize those traits that set him apart from others in the CEO chair.
I had an interview yesterday with a senior journalist who covers the PR industry. He asked a very penetrating question. “Why do all of the senior team at Edelman feel it is their right to have strong views about the future strategy of the firm? Isn’t it difficult as CEO to manage in that context?” My response was as follows: I want strong-minded leaders who think deeply about the future of our firm. One of our core values is to foster an entrepreneurial spirit and this manifests itself with individuals having a keen sense of ownership of our strategy. Also, I believe that innovation must come from experimentation at the edge, not always from ideas generated by the center. In short, I want organized chaos.