Zeta Interactive on Big Data

Zeta Interactive

While it’s true that nothing is absolutely foolproof, and certainly impregnable – after all, people really did escape from Alcatraz – there are many steps you can take to maximize security and minimize potential risks. One way is to follow the series of steps you have seen recently at tech sites like CNET and consumer sites such as Mashable.

A Fundamental Lack of Understanding [by Richard Edelman]

Richard Edelman lays down the law.

I awoke this morning in London to have a leisurely scan of the newspapers before breakfast with Michael Stewart, president & CEO of Edelman Europe & CIS. Little did I know that my blood would be boiling within the first three minutes. As a teaser on page one of Tuesday’s Financial Times (I was a day late in reading… my bad), then onto page 12 in the front section was an article by Emma Jacobs titled, “Free publicity with no PRs.

Evolving Humanitarian Aid [by Richard Edelman]

Richard Edelman

I sat for an hour this week with David Miliband, former foreign secretary in the British Labour Government and now the president of the International Rescue Committee (IRC). Founded in 1933 by Albert Einstein when he fled Nazi tyranny in his homeland to live in the U.S., the IRC has assisted thousands of emigrants seeking a better life, among them Andy Grove of Intel, providing immediate assistance on site, and then helping them to sanctuary. The IRC is one of the world’s most prominent refugee-relief charities with a $450 million budget this year and operations in 40 countries and in 22 U.S. cities.

Eyes Wide Open [by Richard Edelman]

Richard Edelman

Experts have always played a vital role as spokespeople in PR campaigns. They are attractive to media, they are well versed in the game of quotable quotes and their views are taken seriously by opinion formers and the general populace alike.

Family Business CEOs [by Richard Edelman]

Richard Edelman

I received a link to a story in Harvard Business School Working Knowledge(HBSWK) from my eldest child. The title of the story from January 27, 2014 is, “Family CEOs Spend Less Time at Work.” Her comment, “I guess that doesn’t happen at Edelman.” She is right on that score.

A Courageous Decision [by Richard Edelman]

Richard Edelman

It is early December, 1944. A young GI has pulled another all-nighter listening to Nazi propaganda with a fellow soldier who recently emigrated to the U.S. from Germany, fleeing persecution. He has finished his report to his superiors just as the dawn arrives, including his recommendation for copy for leaflets to be dropped that day over enemy lines.

2014 Edelman Trust Barometer [by Richard Edelman]

Richard Edelman at Davos

The 2014 Edelman Trust Barometer shows the largest ever gap between trust in business and government since we began this study in 2001. This can be attributed to a continued destruction of trust in government that began in 2011, and a steady rise in belief in business since its nadir in 2008.