Corporate PR

GM makes the right call on recall

GM logo

For the past several years the poster child for bad ideas in automotive PR has been General Motors. The ignition switch debacle hurt the company in myriad ways. Thanks to stupid moves by VW and other automakers, the GM story has fallen off the front page, but it’s not been forgotten. That’s why a recent […]

Safety Still a Touchy Topic in NASCAR

Nascar Safety

Fifteen years ago this month the world of NASCAR was rocked to its core by the death of racing legend Dale “The Intimidator” Earnhardt.  Since that time, the sport’s governing body has taken some steps to improve driver safety. But some NASCAR pilots are saying the measures to date are not good enough. The suggestions […]

GM Doubles Down on Self-driving Cars

GM logo

Self-driving cars may seem like some science fiction dream, but there are already companies using the technology in a limited capacity. Automakers are rushing to develop their own brand and hoping to corner the market. The latest contender: General Motors. The American automaker recently purchased Cruise Automation, a San Francisco-based self-driving vehicle company. The purchase […]

Best PR Software For Results

Digital PR

First, the list we share is not comprehensive, just a few ones to get you started if you aren’t already using them, and some more to try if you haven’t yet done so.  Here’s a few good ones: Prezly is a very popular program. The company was started in 2010 in Belgium. The software offers […]

Bayer vs. Johnson & Johnson: A PR Overview

Bayer Healthcare

Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one bad incident can lead to […]

Men’s Wearhouse vs. Banks: Merger Doomed From the Start

Men’s Wearhouse

He might not be the spokesman for the brand he created, but Men’s Wearhouse founder George Zimmer still had plenty to say about the proposed merger between MW and competitor Jos. A Banks. “It was ill-fated,” Zimmer told Bloomberg TV, “I recommended they not make the acquisition.” Apparently, when MW was done letting Zimmer pitch […]

Cleaning Up The Automotive World with CEOs

Automotive industry

The climate in the automotive industry is anything but clear, and it seems some of the leading industry CEOs are trying to do something about it. Before the historic climate change agreement by world leaders in Paris last month, leaders from the auto industry in Europe, Asia and the U.S., 13 CEOs in all, signed […]

The Difference in PR Strategies: Coke vs. Pepsi

joy of pepsi

Whats the difference between Coke and Pepsi? In the world of high-stakes PR campaigning, there’s many. On one hand, Coke has big campaign mentality like the “Share a Coke” campaign. This focuses on personalization and digital-age advertisements. They use many different agencies – In September 2008, Coke hired the Dewey Square Group firm “for communications […]

The Pepsi Porch Will No Longer Call Citi Field Home

Citi Pepsi

One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original idea behind Pepsi’s sponsoring the Mets via Citi Field in 2009. Yet, the Mets failed to play their part in creating […]