In sports, the ones getting paid for endorsing products are usually the athletes, not always the ones at the top of their particular playing field though. Endorsements are not just about being good at what you do, but also being a good long-term match with a product or lots of products. Unless a brand is […]
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Quarterback Jay Cutler’s tumultuous time with the Chicago Bears is at an end. While Cutler showed signs of brilliance from time to time, critics blasted his “inconsistency” and failure to really get and keep the Bears in the playoff hunt year after year. Others come to Cutler’s defense, saying the Bears never really committed to […]
Even as public opinion on marijuana use continues to shift, there are places where the drug is still completely shunned. Pro sports is one of those places. And the NFL is no exception. Speaking publicly on the topic recently, NFL Commissioner Roger Goodell said marijuana has an “addictive nature” and, because of this, no one […]
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media. As an advertising icon, she’s been solid gold for sponsors. An attractive, interesting and compelling figure in a sport known for characters and big personalities.
The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals can do for a retired pro athlete. But making substantial deals isn’t just about how well an […]
Mixed martial arts is big business these days, arguably more popular than boxing, especially in the United States with UFC superstar Conor McGregor getting press every time he pauses five minutes to glance at a camera. When McGregor and boxing legend Floyd “Money” Mayweather tentatively agreed to a money split for a rumored fight, headlines […]
For years, college football fans clamored for and loudly demanded a playoff. Many purists and pundits wanted things to stay at the status quo, to allow the bowl system to continue and let those who traditionally held the power to keep their grip tight on the nation’s most popular collegiate sport. But, finally, things changed.