The US Women’s Hockey Team recently announced plans to sit out a popular local tournament in an effort to raise awareness for the cause of fair pay for women, especially in sports.
The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals can do for a retired pro athlete. But making substantial deals isn’t just about how well an […]
Mixed martial arts is big business these days, arguably more popular than boxing, especially in the United States with UFC superstar Conor McGregor getting press every time he pauses five minutes to glance at a camera. When McGregor and boxing legend Floyd “Money” Mayweather tentatively agreed to a money split for a rumored fight, headlines […]
For years, college football fans clamored for and loudly demanded a playoff. Many purists and pundits wanted things to stay at the status quo, to allow the bowl system to continue and let those who traditionally held the power to keep their grip tight on the nation’s most popular collegiate sport. But, finally, things changed.
All season people have been lamenting the poor ratings generated by the National Football League live broadcasts. The excuses for this downturn have been legion. From Brady’s DeflateGate to growing frustration with Roger Goodell and other league officials to rules changes to poor showings on the field. But the Thanksgiving games bucked that trend, igniting […]
More than 27 years after that horrible incident on April 15, 1989, when 96 soccer fans were crushed to death, the truth finally finds the light of day. From the beginning, police officers reported how the crowd was drunk and disorderly, many without tickets, rushing to gain entry to the semi-final match. At the latest […]
Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries. Great PR campaigns keep people like Kim Kardashian in the media, launch a platform for Coca-Cola’s place as a household name, and transform tech companies like Apple from startup to established forces. Recently, the […]
The feminist movement recently received a lot of criticism for veering off its traditional path. Many people – even other women – believe feminism and women’s rights should focus on more traditional and universal issues like equal pay; and ignore other issues, like the harassment women face on the streets or at their jobs. However, […]