Apple isn’t accustomed to getting negative feedback about one of its products. Typically, the company drops a new product, and an appreciative public gobbles it up in massive numbers. But the recent release of the latest iteration of the MacBook Pro is not receiving such rave reviews.
It wasn’t that long ago that cable brands like MTV and Comedy Central ruled the airwaves with a certain demographic. The channels were by-words in teen and young adult culture, both reflecting and defining trends and defining cool and funny. Things have changed. YouTube and streaming media have captured the attention of the key target […]
The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life was like then? Find it […]
They say lightning doesn’t strike twice, but it can when it’s powered by nostalgia. While some remakes and reimaginings don’t always pan out, some blasts from the past manage to make a huge splash a second time. Nintendo is hoping to catch that lightning in a bottle and cash in this Christmas season with the […]
Leading private jet booking app JetSmarter has just completed another successful year celebrating Art Basel Miami, with a complete weekend of star-studded events hosted by the company’s CEO and Founder Sergey Petrossov, along with high profile partners, including Jason Binn of DuJour Media, Haute Living and others. In addition to its events in Miami, celebrities […]
The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive these changes but emerge as […]
2016 has already proven innovative for PR efforts by some agencies. The #perfectlyimperfect campaign sponsored by FCB Health, RX Mosaic Health, and Teva Women’s Health was used to help women in the 18-34 age range stress less about “being perfect.” The campaign also offered information on emergency contraception –- because even with contraception women can […]