YouTube Continues to Struggle with Advertising Issues

YouTube Continues to Struggle with Advertising Issues

YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many of the cultural touchstones for the Millennial generation have come from shared viewing on YouTube. But there’s a dark side to […]

Millennials Learning New Ways to Make Cash

Millennials learning new ways to make extra cash

Ask anyone over the age of 35 how to make some extra scratch, and likely they will tell you to try delivering pizzas or cutting lawns on the side. Something where each job is relatively simple, adds a few bucks to your bank account and can be accomplished working around your current schedule.

Using Microsoft Excel for PR

Using Microsoft Excel for PR

Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over.

High-Tech PR Executive Pam Edstrom Dead at 71

High-Tech PR Executive Pam Edstrom Dead at 71

Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her four-month fight with lung cancer […]

Google Swears It Has Fixed the Android Security Flaws

Google swears it has fixed the Android security flaws

Internet security is a hot topic these days. Especially after reports that the CIA has been hacked. But those headlines tended to overshadow another claim that Wikileaks made … and claim that had a lot of smartphone users worried. According to the hacktivists, they had uncovered and exploited a flaw in the security of the […]

Using Customer Info to Better Market a Travel Brand

Using Customer Info to Better Market a Travel Brand

It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help your target customer feel that […]

Uber Sending Self-Driving Cars Back to California

Uber Sending Self-Driving Cars Back to California

Uber has been in a fight for its business life since just about day one. Every time they expand into a new area, several local entities take exception. Certain politicians, regulators, unions, and other vested interests try first to force Uber out, then grudgingly accept that the market drives commerce and people with smartphones, and a […]

Boeing Announcing Job Cuts

Boeing Announcing Job Cuts

So far, 2017 has been a whirlwind of ups and downs for Boeing. The year began with a much-publicized vote that saw Southern workers vote to turn down the opportunity to unionize. Now, the company has announced plans to layoff about 1,800 workers. The company says these cuts have nothing to do with the anti-union […]