Viacom makes another change at the top

Viacom makes another change at the top

It wasn’t that long ago that cable brands like MTV and Comedy Central ruled the airwaves with a certain demographic. The channels were by-words in teen and young adult culture, both reflecting and defining trends and defining cool and funny. Things have changed. YouTube and streaming media have captured the attention of the key target […]

Net-connected devices have this to deal with

Net-connected devices have this to deal with

The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life was like then? Find it […]

Nintendo’s New Console Could be Holiday Season Hit

Nintendo’s new console could be the hit of the holiday season

They say lightning doesn’t strike twice, but it can when it’s powered by nostalgia. While some remakes and reimaginings don’t always pan out, some blasts from the past manage to make a huge splash a second time. Nintendo is hoping to catch that lightning in a bottle and cash in this Christmas season with the […]

JetSmarter Celebrates Art Basel With Events, Celebrities And Digital Media Influencers

JetSmarter

Leading private jet booking app JetSmarter has just completed another successful year celebrating Art Basel Miami, with a complete weekend of star-studded events hosted by the company’s CEO and Founder Sergey Petrossov, along with high profile partners, including Jason Binn of DuJour Media, Haute Living and others. In addition to its events in Miami, celebrities […]

McDonald’s hoping tech brings back customers

McDonald’s hoping tech brings back customers

The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive these changes but emerge as […]

Using Social Media Better

Using Social Media Better

2016 has already proven innovative for PR efforts by some agencies. The #perfectlyimperfect campaign sponsored by FCB Health, RX Mosaic Health, and Teva Women’s Health was used to help women in the 18-34 age range stress less about “being perfect.” The campaign also offered information on emergency contraception –- because even with contraception women can […]

Verizon pushes upgrade fee

Verizon pushes upgrade fee

The landscape of the mobile industry is changing. As the biggest players in the market close the gap on the longtime industry leader, each brand is looking for a way to bring customers over from Those Guys to Us.