A career in public relations has long been portrayed as a glamorous career path, filled to bursting with designer products, elaborate parties, and upper-tier clientele. Take Samantha Jones from Sex in the City, for example. She was a powerful woman with a long lunching habit and looked picture perfect at all times (except for that one episode.
While the character of Samantha Jones may not
paint an accurate image of a career in public relations, it certainly lends an
aspirational air to those hoping to make it in the industry. PR, especially PR
in the fashion and beauty industries, is without a doubt an appealing industry
at a glance.
The reality is, however, a lot of blood, sweat,
tears, and strategic maneuvering behind the scenes. Marie-Claud Mallat of PR
agency MCMPR fame is one such figurehead of the industry, and she and her team
are constantly innovating, planning, and working overtime to stay ahead in the
ever-changing PR space. Here are some masterclass essentials:
If You Strike Out On Your Own, Know Why
The biggest motivator at the time was to be
self-employed and to create a workplace that I liked going to every day, where
I would meet interesting and creative people. I wanted to be good at my job, so
I took a risk with very little capital and started taking on brands. I worked
hard to make a difference to their businesses, which helped them pick up key
accounts, grow brand awareness and increase sales.
Get Into the Industry For the Right Reasons
Perseverance came as a result of my passion for my work. I love it. I did get overwhelmed at times, but I’d always dust myself off when I needed to. This attitude helped me to get through challenging times. Once I had kids, I wanted to be a good role model for them. Rather than giving up when the balance of work and business became difficult, I’d adjust and figure out a way to make it work.
Nail Down These Key Traits
Professionalism. Perseverance and resilience. An
inquisitive nature. A creative way of thinking. Ability to communicate clearly,
both verbally and in written formats.
Think It’s An Easy Industry to Work In?
It never pauses. Take every opportunity to learn –
you never know when that information may become useful. And hard work pays off!
(My dad told me that).
Note These Industry Trends
Online shopping and digital publishing have changed things significantly. The rise of influencers as serious media channels to reach audiences. Public relations moved from something that happens at the end of the production process to the beginning. It’s way more sophisticated and engaging now, in my opinion.
So there you have it, straight from the horse’s
mouth. What are you waiting for?