As more businesses strive to increase their presence online, there is a need for professionals to present their skills, services, accomplishments, and personality, all in one space. To present a brand professionally, professionals – whether they are vloggers, bloggers, photographers, or videographers – should have a well-presented document that explains key aspects of a brand.
With more brands willing to work with micro-influencers and requesting for media kits before working with digital professionals, learning to create a strong media kit is of utmost importance.
Must-follow steps when making a media kit
1. Create a media kit bio
A media kit bio is the first item that a potential client or business reads once they open your media kit. So, a professional should make sure that the bio represents their brand. Specifically, a media kit bio should convey a pro’s personal tone and style, and highlight their interests, personality, and passions.
When creating a bio for a media kit, a professional should balance between creating a positive introduction and pitching potential clients. Elements that should also be included in a professional media kit bio include a professional headshot that allows prospects to put a face to a brand, team photos (if working with more than one employee), product photos, and contact details– social media handles and email. At the same time, a brief
2. Highlight Social statistics
Sharing accurate social media figures plays an important role in enhancing a brand’s credibility. With more brands seeking collaborations with macro and micro brands that reflect their missions and that have an audience within their target regions, an accurate presentation of social stats will help boost a brand’s credibility.
Some social media stats to include in a media kit include stats from Twitter, Pinterest, YouTube, and Facebook.
3. List notable awards and a portfolio
To boost a brand’s credibility, a professional should list any press releases or awards associated with their brand. The press-releases and awards should be listed chronologically–starting with the most recent.
If a brand has worked with clients in a specific industry, they should list completed projects in a portfolio. The portfolio should include the projects’ names, links to the projects , and some notable goals that were achieved.
4. Create a professional blog posts
Blog content has a longer lifespan than social media posts –thanks to search engine optimization(SEO) and Google. With a proper SEO strategy, a brand’s content remains visible on the top Search Engine Results Pages (SERP).
Using Google analytics, brands can present their readership by highlighting their unique visitor numbers, total page views, and top-performing blog posts. Highlighting top-performing blog posts enables brands to understand what a blog’s readership is interested in and where a brand’s creativity and skills lie.
Testimonials play an important role in building brands’ credibility in any space. Thus, a media kit must include client testimonials to help position a brand as an authority in any space.
To gather testimonials, brands should email past clients or brands they have partnered with for testimonials. Once available, these testimonials should be presented professionally and in an easy-to-locate position.