50 Effective Hospitality Social Media Programs

Travel and hospitality digital marketing agencies work hard year round to win for clients. Here’s a list of 50 effective hospitality social media programs from 2024 that showcase innovative strategies and successful campaigns across various platforms:

1. Marriott International’s #TravelBrilliantly Campaign

• Platform: Instagram, Facebook
• Strategy: Highlighting unique travel experiences and inspiring travel through user-generated content and influencer partnerships.

2. Hilton’s “Hilton CleanStay” Initiative

• Platform: Twitter, LinkedIn
• Strategy: Promoting the enhanced cleanliness and safety protocols with engaging content and real-time updates during the pandemic recovery phase.

3. Hyatt’s “Hyatt Loves Local” Campaign

• Platform: Instagram, TikTok
• Strategy: Featuring local experiences and businesses near Hyatt properties, encouraging guests to explore local culture.

4. Four Seasons’ “#FSMoments” Series

• Platform: Instagram, Facebook
• Strategy: Showcasing luxurious moments and guest experiences through high-quality visuals and storytelling.

5. InterContinental Hotels Group’s (IHG) “True Hospitality” Campaign

• Platform: Twitter, Instagram
• Strategy: Sharing authentic guest stories and behind-the-scenes content to emphasize IHG’s commitment to excellent service.

6. Accor’s “#DiscoverTheWorld” Program

• Platform: Instagram, Pinterest
• Strategy: Highlighting diverse destinations and experiences across Accor’s global portfolio with visually stunning content.

7. Wyndham’s “#WyndhamGetaways”

• Platform: Instagram, Facebook
• Strategy: Featuring vacation inspiration and travel tips, leveraging user-generated content and influencer partnerships.

8. Radisson Hotel Group’s “#RadissonMoments”

• Platform: Instagram, Twitter
• Strategy: Showcasing memorable guest experiences and hotel highlights through engaging visuals and stories.

9. Shangri-La Hotels and Resorts’ “#ShangriLaMoments”

• Platform: Instagram, Facebook
• Strategy: Emphasizing luxury and personalized guest experiences through curated content and high-quality imagery.

10. Rosewood Hotels & Resorts’ “#RosewoodEscapes”

• Platform: Instagram, LinkedIn
• Strategy: Sharing exclusive experiences and unique aspects of each property, focusing on storytelling and luxury.

11. Kimpton Hotels’ “#KimptonVibes”

• Platform: Instagram, TikTok
• Strategy: Showcasing the vibrant and eclectic atmosphere of Kimpton properties, encouraging guests to share their own experiences.

12. Best Western’s “#BestWesternBetter” Campaign

• Platform: Instagram, Twitter
• Strategy: Highlighting improvements and renovations across properties, using engaging visuals and guest testimonials.

13. The Ritz-Carlton’s “#RCMemories”

• Platform: Instagram, Facebook
• Strategy: Featuring luxurious guest experiences and unforgettable moments at Ritz-Carlton properties through curated content.

14. Loews Hotels’ “#LoewsLovesLocal”

• Platform: Instagram, Facebook
• Strategy: Highlighting local partnerships and community involvement, showcasing how Loews supports local businesses.

15. Soneva’s “#SonevaSoul”

• Platform: Instagram, Twitter
• Strategy: Sharing wellness and eco-luxury experiences, focusing on sustainability and holistic travel experiences.

16. Andaz Hotels’ “#AndazLife”

• Platform: Instagram, TikTok
• Strategy: Emphasizing the vibrant and artistic atmosphere of Andaz properties through creative and dynamic content.

17. Aloft Hotels’ “#AloftLive”

• Platform: Instagram, Facebook
• Strategy: Featuring live music events and local artists at Aloft properties, showcasing the brand’s unique energy and creativity.

18. Belmond’s “#BelmondMoments”

• Platform: Instagram, Pinterest
• Strategy: Highlighting luxurious and unique travel experiences, including train journeys and luxury hotels, with captivating imagery.

19. COMO Hotels and Resorts’ “#COMOStories”

• Platform: Instagram, Facebook
• Strategy: Sharing stories of guests’ experiences and the unique attributes of each property through engaging content.

20. The Leading Hotels of the World’s “#LeadingMoments”

• Platform: Instagram, Twitter
• Strategy: Showcasing exceptional guest experiences and unique features of member properties through visually appealing content.

21. Banyan Tree’s “#BanyanTreeMoments”

• Platform: Instagram, Facebook
• Strategy: Focusing on wellness and serene experiences, emphasizing the brand’s commitment to sustainability and luxury.

22. Viceroy Hotels’ “#ViceroyVibes”

• Platform: Instagram, TikTok
• Strategy: Showcasing the distinctive style and ambiance of Viceroy properties, encouraging user-generated content.

23. Anantara Hotels’ “#AnantaraAdventures”

• Platform: Instagram, Facebook
• Strategy: Highlighting adventurous and cultural experiences at Anantara properties, engaging guests with immersive content.

24. Moxy Hotels’ “#MoxyMoments”

• Platform: Instagram, TikTok
• Strategy: Featuring the playful and youthful vibe of Moxy properties through creative and engaging content.

25. The Langham’s “#LanghamLife”

• Platform: Instagram, LinkedIn
• Strategy: Showcasing the elegant and refined experiences offered by The Langham properties, focusing on luxury and sophistication.

26. The Standard’s “#StandardCulture”

• Platform: Instagram, Twitter
• Strategy: Highlighting the vibrant and artistic culture of The Standard properties, encouraging guest engagement and content sharing.

27. Ace Hotels’ “#AceMoments”

• Platform: Instagram, Facebook
• Strategy: Featuring the eclectic and artistic vibe of Ace properties, with a focus on local culture and unique experiences.

28. Hotel Indigo’s “#HotelIndigoStories”

• Platform: Instagram, Twitter
• Strategy: Showcasing the unique stories and local experiences tied to Hotel Indigo properties, emphasizing individuality and local flavor.

29. W Hotels’ “#WHotels”

• Platform: Instagram, TikTok
• Strategy: Highlighting the chic and trendy aspects of W Hotels through visually engaging content and influencer collaborations.

30. The Peninsula Hotels’ “#PeninsulaMoments”

• Platform: Instagram, LinkedIn
• Strategy: Showcasing luxurious and refined experiences at The Peninsula properties, focusing on elegance and high-end service.

31. Fairmont Hotels’ “#FairmontMoments”

• Platform: Instagram, Facebook
• Strategy: Featuring unique and memorable moments at Fairmont properties, emphasizing luxury and exceptional service.

32. Park Hyatt’s “#ParkHyattExperience”

• Platform: Instagram, Twitter
• Strategy: Highlighting sophisticated and personalized guest experiences at Park Hyatt properties, using high-quality imagery and storytelling.

33. Kimpton Hotels’ “#KimptonKindness”

• Platform: Instagram, Facebook
• Strategy: Emphasizing acts of kindness and exceptional service, encouraging guests to share their positive experiences.

34. Raffles Hotels’ “#RafflesMoments”

• Platform: Instagram, LinkedIn
• Strategy: Showcasing the luxury and heritage of Raffles properties through captivating content and storytelling.

35. Six Senses Hotels’ “#SixSenses”

• Platform: Instagram, Facebook
• Strategy: Highlighting wellness and sustainability initiatives, focusing on the unique experiences offered at Six Senses properties.

36. Ovolo Hotels’ “#OvoloVibes”

• Platform: Instagram, TikTok
• Strategy: Featuring the quirky and vibrant atmosphere of Ovolo properties, with a focus on guest engagement and fun content.

37. The Red Collection’s “#RedMoments”

• Platform: Instagram, Twitter
• Strategy: Highlighting unique experiences and features of The Red Collection properties, emphasizing comfort and style.

38. The Grove’s “#GroveEscape”

• Platform: Instagram, Facebook
• Strategy: Showcasing serene and luxurious escapes at The Grove, focusing on relaxation and upscale amenities.

39. The Sukhothai Bangkok’s “#SukhothaiMoments”

• Platform: Instagram, Twitter
• Strategy: Emphasizing the luxury and cultural richness of The Sukhothai Bangkok through high-quality visuals and storytelling.

40. The Osprey’s “#OspreyGetaways”

• Platform: Instagram, TikTok
• Strategy: Highlighting scenic locations and unique experiences at The Osprey, with a focus on adventure and relaxation.

41. Thompson Hotels’ “#ThompsonVibes”

• Platform: Instagram, Facebook
• Strategy: Featuring the stylish and modern aspects of Thompson properties, with a focus on vibrant nightlife and trendy amenities.

42. The Hoxton’s “#HoxtonLife”

• Platform: Instagram, Twitter
• Strategy: Showcasing the unique and urban atmosphere of The Hoxton properties, encouraging guests to share their own experiences.

43. CitizenM’s “#CitizenMExperience”

• Platform: Instagram, TikTok
• Strategy: Highlighting the innovative and modern aspects of CitizenM hotels, with a focus on design and guest experiences.

44. EDITION Hotels’ “#EDITIONMoments”

• Platform: Instagram, LinkedIn
• Strategy: Featuring the chic and sophisticated environment of EDITION properties, with a focus on luxury and modern design.

45. The Address Hotels’ “#AddressMoments”

• Platform: Instagram, Facebook
• Strategy: Showcasing upscale and memorable moments at The Address Hotels, focusing on elegance and high-end amenities.

46. The Kimpton Gray Chicago’s “#KimptonGrayChicago”

• Platform: Instagram, Twitter
• Strategy: Highlighting the unique design and vibrant atmosphere of The Kimpton Gray Chicago, with a focus on local culture and experiences.

47. The Mark’s “#MarkMoments”

• Platform: Instagram, LinkedIn
• Strategy: Featuring the luxury and exclusivity of The Mark, focusing on high-end service and unique guest experiences.

48. The Chedi Hotels’ “#ChediMoments”

• Platform: Instagram, Facebook
• Strategy: Highlighting the serene and luxurious experiences at The Chedi properties, with a focus on relaxation and high-end amenities.

49. The Langham’s “#LanghamLuxury”

• Platform: Instagram, Twitter
• Strategy: Emphasizing luxury and sophistication at The Langham properties through high-quality visuals and engaging content.

50. The Westin’s “#WestinWellness”

• Platform: Instagram, Facebook
• Strategy: Showcasing wellness initiatives and healthy travel experiences at The Westin, focusing on fitness and relaxation.
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These social media programs reflect a diverse ra