In a move to strengthen its digital capabilities and deliver more integrated, data-driven campaigns for clients, 5W Public Relations (5WPR) has welcomed two new senior leaders: Lauren McGuire as Executive Vice President, Digital & Social, and Clare Algozin as Senior Vice President, Paid Media. Both join 5WPR from Zeno Group, where they helped drive growth and innovation in digital and paid media.
The appointments signal 5WPR’s continued investment in top-tier talent and innovation, reflecting the agency’s focus on staying ahead in an increasingly complex digital and social media landscape.
Meet the New Leaders
Lauren McGuire brings over a decade of experience leading national digital operations for brands across corporate, consumer, travel, healthcare, and lifestyle sectors. At Zeno Group, she served as SVP, ZDX Operations & Integration, where she led initiatives to integrate emerging technologies, streamline workflows, and enhance cross-functional collaboration. Her expertise spans Paid Media, Influencer, and Social channels, and she is known for delivering scalable, high-impact solutions that drive measurable business results.
Throughout her career, Lauren has partnered closely with senior leadership to drive new business development and prepare teams for rapid market changes. Her operational acumen, combined with a strategic mindset, positions her to help 5WPR expand its digital footprint and continue delivering best-in-class campaigns for clients.
Clare Algozin is an accomplished paid media expert whose work has consistently driven growth for global brands across B2B, DTC, technology, healthcare, and consumer sectors. Most recently at Zeno Group, she led the North America Paid Media Center of Excellence, managing multi-million-dollar investments across social, search, programmatic, display, and video channels.
Clare excels in developing integrated, data-driven campaigns, leveraging advanced targeting, personalization, and AI-driven media buying to accelerate customer acquisition and revenue growth. She also brings deep expertise in attribution modeling and campaign measurement, turning complex data into actionable insights that optimize media investments.
Looking Ahead
For 5WPR, these hires mark a key step in its evolution as a digital-first agency capable of delivering integrated, results-driven campaigns across paid, social, and influencer channels. With Lauren and Clare at the helm of digital strategy and paid media, the agency is positioned to deepen client relationships, drive innovation, and navigate the rapidly changing media landscape with agility and expertise.
“Lauren and Clare bring a rare combination of operational excellence, strategic vision, and hands-on expertise,” said Matthew Caiola, CEO of 5WPR. “Their leadership will be instrumental in delivering impactful digital campaigns and expanding our clients’ reach in an increasingly competitive marketplace.”
These appointments underscore 5WPR’s commitment to investing in talent and technology to help clients succeed. As the agency continues to grow, Lauren and Clare’s experience and leadership will play a central role in shaping its next chapter of innovation and success.
