Agency Round up Of PR Agencies
The HOW Agency, the wholly owned digital agency of 5WPR, has recently acquired the cookware brand OrGreenic. Utilizing its in-house creative studio and a vast network of content creators, HOW Agency aims to offer comprehensive solutions covering creative development, strategic planning, channel management, and performance marketing for OrGreenic. Additionally, they plan to integrate influencer campaigns to expand OrGreenic’s brand presence. OrGreenic specializes in diamond granite non-stick cookware, which is compatible with all stove types, dishwasher-safe, scratch-resistant, and designed for use with metal utensils.
MMGY Global has announced the appointment of two seasoned professionals to key executive roles. Julie Freeman joins as Executive Vice President of Public Relations, while Julie Cuesta assumes the position of Executive Vice President of International Marketing for the Americas region. Tasked with scaling core divisions to foster growth and spearheading thought leadership and innovation, their leadership is set to be instrumental. Both Freeman and Cuesta will form vital components of MMGY Global’s executive leadership team, propelling the firm’s achievements within the travel, hospitality, and lifestyle sectors.
Xhibition International has expanded its portfolio by adding Lemala Camps & Lodges, a renowned provider of luxury safari accommodations in Tanzania and Uganda. Tasked with managing PR efforts, the agency will oversee promotional activities for Lemala’s existing roster of eight camps and lodges, as well as the upcoming launch of Lemala Osonjoi Lodge located on the Ngorongoro Crater in Tanzania, scheduled to open its doors on March 1, 2025. Lemala is recognized for its commitment to sustainability and has taken strides to eliminate single-use plastics from its operations and engages in waste upcycling initiatives, repurposing materials into desk supplies for local schools.
MikeWorldWide has recently appointed Luke Lewis as the Executive Vice President and Managing Director of its New York corporate communications practice. Lewis, who transitions from FleishmanHillard, brings a robust skill set to the role, poised to lead a team of consultants, and spearhead the agency’s expansion efforts. With a focus on strategic communications, reputation management, and technology, Lewis is expected to elevate the agency’s service offerings and foster stronger client relationships. His arrival marks a strategic move by MikeWorldWide to fortify its position in the industry and capitalize on new opportunities for growth.
3/20
PR Companies News Roundup
Edelman, the world’s largest PR firm, faced challenges in 2023 with a 9.1% drop in US revenues, totaling $1.038 billion globally. CEO Richard Edelman attributed this to industry-wide issues despite a robust 2022. While Omnicom reported a slight decline, IPG and WPP saw modest gains. This marked Edelman’s first revenue drop since 2020. Notably, top clients remained stable, with a 6% growth among the top 100. EMEA grew by 7.1%, Asia-Pacific by 1.7%, and LatAm surged by nearly 30%. Despite a reduction in global headcount, Edelman expressed confidence in new leadership amid uncertainties, foreseeing growth opportunities ahead.
Jennifer Bett Communications (JBC) secures the agency of record title for Tecovas, the renowned Austin-based western wear brand. JBC will handle media relations and affiliate marketing services, focusing on business, consumer, and product narratives. Their strategy aims to highlight Tecovas’ Western heritage with a contemporary twist, showcasing the brand’s premium offerings, lasting craftsmanship, and classic flair. Established in 2015, Tecovas has rapidly expanded as the pioneer in digital-native Western fashion.
Hunter appoints Carl Sorvino as Executive Creative Director, establishing a new role to oversee the integrated creative services department. Sorvino will lead a talented team across campaign ideation, branding, digital content, design, and more. Formerly Chief Creative Officer at MikeWorldWide, Sorvino brings extensive experience to the role. He will report to Gigi García Russo, Chief Innovation and Growth Officer.
Ruder Finn expands its Middle East presence through the acquisition of UAE-based Atteline, its regional hub. Led by Sophie Simpson, Atteline’s founder, the 30-person team joins Ruder Finn’s global strategy. CEO Kathy Bloomgarden emphasizes the move’s timing amid the UAE’s and GCC’s growth trajectory. This marks Ruder Finn’s debut acquisition in the region, amplifying its PR and marketing services to meet escalating demand. The Dubai expansion aligns with Ruder Finn’s international growth agenda, following previous strategic acquisitions like Pandan in Malaysia, reinforcing its digital capabilities regionally.
