PR Agency Round-Up: Ruder Finn, 5WPR and Pinterest PR News
Caroline Nolan, Pinterest‘s new VP and global head of communications, is restructuring the department. Reporting to Andréa Mallard, chief marketing and communications officer, Nolan has appointed Mao-Lin Shen as senior director of comms and Caite Ray as director of internal executive comms. The reorganization aligns with CEO Bill Ready’s vision. Since Ready’s 2022 appointment, Pinterest has seen significant leadership changes. The company aims to expand internationally, necessitating restructuring and new hires. Pinterest plans to fill six positions by June but hasn’t finalized details. Nolan, with previous roles at Meta, Tesla, and PwC, is leading the changes alongside Shen, her former colleague. Mallard’s responsibilities include external comms, following the merger of marketing and communications teams. Despite changes, Mallard’s role remains stable.
Ruder Finn enhances its digital integration group by acquiring Flightpath, a New York-based digital marketing agency. Effective this month, Flightpath’s CEO Jon Fox will report to Ruder Finn’s global CEO Kathy Bloomgarden. The acquisition adds 25 digital marketing experts without layoffs. Initially, Flightpath will operate from its Manhattan office before integrating into Ruder Finn’s New York location. Bloomgarden intends to preserve Flightpath’s brand recognition. Flightpath’s expertise in various sectors complements Ruder Finn’s integrated marketing focus, enhancing services for existing clients and supporting global expansion. Notable clients include Goya Foods and AkzoNobel, with no conflicts anticipated. Financial terms remain undisclosed.
5WPR is now the PR agency of record for Le Sauce & Co., renowned for its premium finishing sauces. This partnership aims to enhance media relations, awards programs, and product visibility while overseeing multiple product launches throughout the year. Starting with the Le Sauce Pomodoro Collection debut in March 2024, the collaboration emphasizes Le Sauce & Co.’s commitment to culinary excellence. Founder Kyle Kirl expresses excitement about aligning with 5WPR, known for innovative strategies, to expand the brand’s reach and introduce its gourmet sauces to a broader audience.
PAN Communications has recently collaborated with Powin Energy, renowned for its cutting-edge battery energy storage systems tailored for utility-scale, C&I, and microgrid applications. Tasked with enhancing Powin’s visibility and brand authority in the clean energy domain, PAN’s expertise aligns perfectly with the sector’s projected growth. McKinsey forecasts the global battery energy storage system market to reach $120-150 billion by 2030. Anthony Carroll, President of Powin, cites PAN’s extensive experience in tech and renewables, global presence, and strategic storytelling approach as key factors driving this partnership. Together, they aim to propel Powin’s brand to unprecedented heights in the evolving clean energy landscape.
