Husqvarna Taps Ketchum PR as AOR

Husqvarna has recently announced appointing Ketchum as public relations agency of record for its U.S. division. As AOR for Husqvarna, Ketchum will provide public relations support to increase awareness and sales of the Husqvarna brand and its professional and consumer-focused products and services, including chainsaws, trimmers, lawn mowers and garden tractors.

The decision was based on Ketchum’s ability to implement programs that drive measurable results, according to John Marchionda, vice president of marketing for Husqvarna:

“We chose Ketchum because we immediately recognized their energy, creativity and ability to demonstrate and implement programs that would drive measurable results during the review process, which will be imperative for delivering high-impact results for Husqvarna,” he said in a press statement. “Husqvarna serves a competitive market where professionals and consumers are looking for smart, efficient outdoor products, and Ketchum’s understanding of our category and target is essential for us to differentiate ourselves.”

“Husqvarna is a trusted global power brand that provides industry-leading, ergonomically unique products, and we are honored to join the team,” added Hilary McKean, director, Ketchum South. “With our industry expertise and drive for exceptional creativity and measurable results, we’re confident we can help Husqvarna break through and help customers tame the great outdoors.”

Other terms of the deal were not disclosed.