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The Best Big Game Commercials

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superbowl advertisement ronn torossian

In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity. Brands have taken notice, and many have jumped on the early release bandwagon. A few top-line thoughts from the CEO of 5W PR:

Budweiser’s Puppy Love

Yet again, the horses are back. But this time they “adopt” a cute little dog. The animals spend the rest of the commercial bonding. The “awww” factor here is off the charts. Most folks grab beer for the big game. Bud’s hoping the early release will translate into sales on the way to the Big Party.

The Muppets steal a car

Who wouldn’t want the Muppets to hijack their ride? Well, most of us probably, but we sure enjoy watching it happen to someone else. This promotion of the upcoming movie captures some of the irreverent humor of the original weekly show.

The ‘Full House’ Reunion

While it may not be Jesse and the Rippers, this reunion of one of the 90s favorite sitcom families will spike the nostalgia factor like punch at the prom. This crew hasn’t been back together in nearly two decades. Will America be ready? Who knows?  But, you can bet the “house” will go quiet when this commercial comes on.

Ellen’s Beats Music Commercial

Ellen understands smart product placement, and as an avowed fan of the Beats Music app, the comedienne has parlayed that interest into a starring role in a Big Game commercial. This is a great barometer of where someone is in their career. Only household names get to host a Super Bowl commercial. It’s more about having fun than building a reputation.

Whether promoting another product, giving the audience what they want, or reminding people just how much fun your brand can be, finding a spot in a Super Bowl ad is a tremendous opportunity to grab attention.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

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Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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