The World Bank Issues Marketing RFP

Afghanistan Business Licensing Marketing and Communication Campaign

Purpose/Background:

The World Bank Group (WBG) promotes sustainable private sector investment in developing countries as a way to reduce poverty and improve people’s lives.  The World Bank executes a major donor-funded program to improve the Investment Climate and enhance the private sector investment in the country.

Afghanistan Trade Licensing Reform Project Team is planning to implement a marketing and promotional campaign for one of its deliverables that is the newly developed service for obtaining single business license in Afghanistan Central Business Registry and Intellectual Property (ACBIRP) One-Stop-Shop in Kabul. For this purpose, the World Bank would like to contract a vendor to design, print, and implement a marketing plan that would promote the One-Stop-Shop for obtaining and renewal of the business licenses application and expand its outreach.

Scope of work:

The Afghanistan Licensing Reform Project team would like to conduct a marketing campaign, in cooperation with the ACBRIP General Directorate of MoCI, which aims to encourage the businesses using the Business Licensing One-Stop-Shop services. A large percentage of the planned marketing and outreach campaign is intended to communicate about the simplified business license issuance process at the ACBRIP central and its provincial offices, but the campaign will also include messages about the simplified tax clearance process at the Small, Medium and Large Tax payer offices of the Ministry of Finance. The latter message will inform businesses to utilize the improved tax clearance process of the Ministry of Finance, leading to easy renewal of their business licenses at the ACBRIP of MoCI.

The vendor is required to provide the following requirements:

1. Creative designs
2. Printing and production of promotional materials
3. Provision of business dress for the ACBRIP staff
4. PR activities
5. Financial Proposal

Due date:
Proposal is due on June 8^th, 2017 to:

Address:
The World Bank
infoafghanistan@worldbank.org