Hurom College Issues Website RFP
Huron College seeks a website design company.
Huron University College has a vision to equip the next generation of post-secondary students with wisdom, foresight and integrity. We need a visionary digital partner to help us achieve this goal by creating a website and digital marketing strategy that positions us as top-of-mind for students who want to receive elite education in an educational institution that privileges ethical conduct as much as academic excellence.
Scope of Work:
Website
- Artistic direction that supports our goal of standing out and effectively sharing our unique value proposition
- Intuitive site navigation structure and content management system
- A responsive site with mobile compatibility, dynamic content on the home page, social media integration, virtual tours, feedback mechanisms and online forms
- A responsive app to accompany the website
- Must work within the current infrastructure
- Search engine optimization (pre-launch and ongoing)
- Comprehensive site analytics and reporting mechanism
- Measurement plan to demonstrate the effectives of the website in attracting relevant traffic, usability and ability to convert visitors in student registrants
- All features must meet the Accessibility for Ontarians with Disabilities Act requirements for making the website and web content accessible
Digital Marketing Strategy
- A forward-looking strategy that measurably increases awareness of and engagement with Huron’s digital presence
- Demonstration of the effectiveness of the campaign through the evaluation of key performance indicators is essential
- Communicate Huron’s core messages and amplify Huron’s external image in a meaningful and memorable way
- Utilizes diverse media channels to define Huron’s unique advantage
- Prioritizes shareability
- Reduces duplication, and enhances searchability and audience engagement
- Combines organic (e.g. social media and content marketing) with paid approaches
- Complements and enhances ad campaigns
- Paid advertising strategy (e.g. PPC, retargeting, etc.) with measurable objectives, a clearly defined budget and support with the development of targeted key words to boost organic and paid reach
Due Date:
July 14 to:
Huron University College
Attn: Jon Munn
1349 Western Road Room, Room W15
London, ON N6G 1H3
