SUNY Albany Issues Digital Marketing RFP

The alma mater of Ronn Torossian, 5WPR CEO has issued an RFP for support of digital marketing campaigns for three online programs in the School of Education: Master of Science in Curriculum Development & Instructional Technology (COIT), Certificate of Graduate Study in Computing Education (CCE), and the Certificate in Online Learning and Teaching (COLT).

Background:

UNIVERSITY AT ALBANY, SCHOOL OF EDUCATION

The University at Albany is a leading public research university, one of the four University Centers within the State University of New York. The University at Albany is known for a number of highly-regarded academic programs. Its student body of 17,300 is the most diverse among the SUNY University Centers.

The School of Education at the University of Albany is home to top-ten nationally ranked online education programs. At the University at Albany, students in education programs participate in a community of scholarship with a legacy of enhancing education in New York State and the nation, and which today is fulfilling a commitment to serve the 21st Century need of educators around the world.

Scope of Work:

Specifically, the School of Education is interested in innovative digital strategies which you may recommend that include and expand upon traditional digital marketing strategies to increase new enrollments in each program.

Duration of Campaign: 3-6 months Demographic information for campaign:

• Age: 24-50+
• Working in Higher Education and K-12 settings
• Baccalaureate degree holders
• Locations: Local to Albany, NYS, and Outside NYS

Please provide a description of services available through your firm including reference to the following information:

• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Targeted Geofencing Locations
• Google Analytics Reporting
• Website Landing Pages
• Organic Content
• Photo and video assets
• Estimates of potential audience size
• Estimates of potential monthly reach
• Additional digital strategies not mentioned here

Due Date:

March 26th, 2018

Address:

Dr. Peter Shea

Associate Provost of Online Learning

University at Albany

1400 Washington Ave.

Albany, New York 12222