Boca Raton, Florida has issued an RFP for a marketing and public relations agency to represent the city, one of the most well-known, and wealthiest in North America. Known for its pristine beaches and architectural beauty, Boca Raton offers a thriving business community, outstanding educational institutions and world class heath care with a full complement of parks, recreational amenities, and cultural offerings.
Surely, the PR agency hired for this assignment will relish visiting the city which is part of Palm Beach County, with a population estimated at just under 100,000. A rich cultural arts community includes theater and ballet as well as science and art museums. Traditional events, festivals and concerts create a vibrant quality of life for residents and visitors. The city is growing and thriving.
The city seeks assistance with a number of initiatives, including increased social media engagement, story pitching and publicity, awards and recognition of world class programs and services, improved media relations, marketing and advertising campaigns and the optimal utilization of the City’s website.
The Public Relations agency will be expected to provide augmented support to city programs with existing marketing plans and assist those without marketing support, in order to increase program enrollment, attendance, and participation. Another aspect of the assignment is to provide brand awareness and messaging.
The public relations initiatives include to create a multimedia plan for selected programs, events, services, or messages. This includes identifying and developing public relations opportunities to create and obtain positive media coverage (print, radio, TV, social media, internet) and increase community engagement. Naturally, heavy media relations and marketing are integral parts of this assignment.
The RFP makes note that the selected firm must be versed in crisis management. Proposals are due by January 25th and should be submitted to:
CITY OF BOCA RATON Purchasing Division/City Hall
201 West Palmetto Park Road
Boca Raton, Florida 33432
Some of the larger independently owned PR firms in Florida include Zimmerman Agency, Max Borges Agency & rbb Public Relations.