There’s no better PR for a lingerie company than having a gorgeous beauty wearing their creations – and when these creations are valued at no less than $2 million, the effect is even stronger. When the super model even walks the streets wearing a bra-baring outfit (a slinky pale blue dress) to show the amazing piece of lingerie, the media goes wild…
First, the buzz around Adriana Lima, a Victoria’s Secret Angel since 2000. She is indisputably one of the most beautiful women in the world, and one of the highest-paid supermodels with a $7.5 million yearly salary. She is most likely to become Victoria’s Secret head Angel, now that Heidi Klum decided to step back.
But then, the focus goes on her chest, displaying a the Secret Bombshell Fantasy Bra. Designed in collaboration with Italian jeweler Damiani, the bra features more than 3,000 jewels, and it took six craftsmen 1,500 hours of work to complete. The bra is covered in 142 carats worth of diamonds, topaz and sapphires:
“It is the most beautiful bra I’ve ever seen,” Lima said in a statement. “It is a work of art.”
Adriana Lima will wear the luxe confection at the Victoria’s Secret Fashion Show, airing November 30 on CBS. The fantasy bra will also appear on the runway for the holiday 2010 fashion show. The bra will also be featured in Victoria’s Secret Christmas Dreams & Fantasies catalog. See the behind the scenes photo-shoot below.
Top Public Relations News:
News Media as a PR Exercise
Netflix Expects a Million Fewer Subscribers in Coming Months
What’s Happening at FleishmanHillard, Ruder Finn, Creston, and 5WPR
Trenton Downtown Association Issues Marketing/Advertising RFP
Women’s World Banking Issues Market Research RFP
NDC Partnership Seeks Communications RFP
K2 Global Communications Company Profile
Marketing RFP Issued By Canada Council For The Arts
Boston Pride Seeks Digital Marketing Firm
Attracting Top Talent for Your Small Business