Antenna A NY PR firm Profile

The Antenna Group is  a growing agency which has only had this name since September of last year. Previously, it had been known as Beckerman and it announced its rebranding at the same time it celebrated its 30th anniversary and consolidated its other subsidiaries, Chicago Digital and Eco Branding. Ironically, Clean Tech Agency, the Antenna Group, was the name of a San Francisco PR firm Beckerman acquired in 2010.


Antenna’s strengths and focus are in public relations, communication, social media, influencer relationships, digital marketing, video and website development, and creative services for companies in the real estate, clean-tech, B2B, healthcare, and mobility industries. Headquartered in New York, the integrated PR and marketing firm also has offices in San Francisco, Chicago, and Hackensack, New Jersey.

One of the more recent services offered by Antenna is a weekly podcast called Raising the Antenna and hosted by its CEO. It features founders, investors, and influencers who are shaping and revolutionizing B2B tech industries. They include healthcare, real estate, clean energy and mobility. The firm also publishes monthly blogs on these same industries.


While some of Antenna’s clients, like Pfizer, Berkshire Hathaway, INmune Bio, Duke University, optibus and Susan G. Komen may be well known to most, many of its clients are smaller and still emerging.

Their numerous testimonials glow and align with praise about the firm’s values that are captured in one word – “create.” Toward that goal, Antenna aims on being collaborative, responsible, entrepreneurial, authentic, transparent, and educational technology.

Antenna PR Leadership

Keith Zakheim has been Antenna’s CEO since 2010. He came to the agency after a career as Founder and CEO of Avalanche Strategic Communications and earlier experience at Rosica Strategic Public Relations. His experience is deep and diverse. Zakheim also held a senior position in public affairs in the private sector, served a term as councilman in the borough of Paramus, New Jersey, and was the executive director for Jewish Community Relations Council of Central New Jersey.

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