When a brand crisis looms, it can feel like an unanticipated wave, ready to engulf years of painstakingly built reputation. In today’s hyper-linked world, a single misstep can echo across social media, news channels, and online forums, potentially leaving behind a marred brand image and eroding customer trust. Fortunately, there’s no need
In a terrible PR decision today, Eylon Levy the brilliant spokesperson for the Israeli government has been suspended. This decision comes after Levy’s response to British Foreign Secretary David Cameron regarding humanitarian aid provoked anger in the UK. Levy is a very effective spokesman for Israel and the Jewish people during
A strong internal communication plan is crucial in today’s corporate world. Especially forinternal communication strategies, which are vital for a motivated team. It’s more than just sending emails – it builds solidarity, transparency, and a shared vision to drive a company forward towards its goals. Evaluating the current situation and setting goals
The tech world seems to be more like a wild jungle than a formal industry. Innovations sprout up quicker than one can say “beta testing,” and trying to establish a company as a big shot amongst the tech giants can sometimes be incredibly difficult. Fortunately, tech PR is the secret ingredient, a
Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on and leave people’s emotions raw. In the past, organizations navigated these turbulent waters with carefully crafted
Brands are always looking for new ways to stand out and get noticed in the world of public relations. Collaboration has become a popular strategy to boost reach, foster creativity, and achieve PR goals. But before companies jump into a brand collaboration, there are some important things they should consider.
Atlanta, the bustling capital city of Georgia, is not only known for its rich history and vibrant culture but also for being a hub for businesses. With a thriving economy, it’s home to some of the best public relations firms that help organizations communicate effectively with their audiences. If you’re
Misinformation is a challenge for brands in today’s world. False narratives can quickly spread online, damaging reputations and trust. This highlights the importance of a strong public relations strategy. PR can help brands combat misinformationand come out stronger. There are proactive and reactive strategies to navigate online falsehoods. Cultivating trust It all
Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation. The
In the bustling marketplace, two marketing giants stand tall: B2B and B2C marketing. Choosing the right path for a business requires understanding the nuanced differences between these strategies, as each one has its own strategies that it can use to conquer hearts and wallets. Remember, the B2B and B2C worlds aren’t
