Discover why Pinterest is the overlooked goldmine for Gen Z marketing. Learn teen engagement strategies that work beyond TikTok and Instagram.
Beauty brands master digital PR through strategic storytelling, community building and authenticity. Learn how Rare Beauty, Bybi and Asian brands win with purpose-driven content and cultural relevance.
Discover why the $21 billion influencer economy represents a democratizing shift in digital capitalism and peer-to-peer trust in modern marketing.
Learn how beauty brands like Youthforia and Tarte faced PR disasters from failed inclusivity promises and influencer favoritism. Discover prevention strategies and damage control tips for digital beauty marketing.
Learn how cultural resonance and fandom are transforming influencer marketing through Calvin Klein’s Asian campaigns and Laneige’s US strategy with Sydney Sweeney.
Discover how ethical pet publicity drives animal adoption, shapes legislation, and creates powerful brand connections through authentic storytelling and purpose-driven campaigns.
Learn how healthcare PR has evolved into trust management for major brands like Pfizer and Mayo Clinic in an era where communications equals care.
Learn how subtle storytelling and micro-influencers delivered powerful results for Björn Borg and CeraVe through authentic campaigns that prioritized trust over flash.
Discover how brands like Dove, Always, and This Girl Can transformed marketing into powerful movements for women by creating authentic campaigns that spark real change.
Tulsa Public Schools issues media relations RFP for comprehensive advertising services including TV, digital, radio and print campaigns for Pre-K enrollment outreach.
