Discover how Apple’s legendary culture of control in PR and communications has become both its greatest strength and biggest vulnerability in the modern era
Discover why Asia’s diverse gaming markets require unique PR strategies. Learn how mobile dominance, platform fragmentation and cultural nuances reshape game launches.
Learn how Europe’s diverse gaming markets demand localized PR strategies beyond simple translation to succeed across fragmented cultures and regulations.
Explore the rise of parasocial PR where brands act like people and consumers respond like friends, transforming marketing through emotional connections
Learn how AI and machine learning startups must balance exciting innovation with realistic messaging in their PR strategies to build trust and credibility.
Discover how brands like Duolingo and IKEA use influencer-led digital PR to create cultural moments, build authentic connections, and turn customers into communities.
Learn how smart brands like Ryanair, Duolingo, and Liquid Death turn consumers into advocates through authentic cultural dialogue instead of traditional advertising
Learn how brands like Burger King, Stanley and Monzo turn bold marketing stunts into viral success stories that build lasting brand love and cultural impact.
Discover how the influencer marketing era is collapsing as brands shift from borrowed popularity to earned credibility and authentic expertise-driven influence.
Discover why corporate communications is the most underestimated strategic advantage for modern businesses and learn how effective communication drives success.
