Everything Public Relations News Insights Author Richard D. Pace

Once there is a corporate crisis, there’s also a big threat to the financial fortunes of the company, as well as their relations and reputation with the world at large and the key stakeholders. For large organizations, such a crisis is likely to strike more than once and as often as every five years on average. That means that leaders of any company, especially the large ones, should expect to face a crisis at least once while holding their position, and that includes members of the board of directors. Having a plan to face this possibility is imperative. Osler, Hoskin... Read More >

Fort Vancouver Regional Library District (FVRL), the fifth largest library district in the state of Washington, is requesting proposals for consulting services for two related projects: 1) Modernizing its branding and visual identity; 2) Developing an actionable marketing plan for the district. Scope of Work: Branding With a new strategic plan, and a new mission, vision and values statements, FVRL is ready to open a new chapter in its history. As part of the rebranding process, we are seeking a new logo and branding that energizes and emphasizes our strengths while honoring our past. Our brand should represent the diverse... Read More >

The City of Fort Bragg, California is seeking proposals from qualified marketing and creative professionals and teams interested in contracting with the City of Fort Bragg to develop a brand for Visit Fort Bragg. Background & Project Understanding The City of Fort Bragg has been transitioning from a lumber town to a tourism destination for the past 17 years. This community of 7,000 residents is perched on the bluff tops overlooking the ocean in Mendocino County. The community offers many interesting visitor-serving activities and facilities including: Beachcombing, bicycling, walking, hiking, fishing, horseback riding, ocean and river kayaking, beer and wine... Read More >

Missouri Foundation for Health issues communications RFP. Missouri Foundation for Health is a resource for the region, working with communities and nonprofits to generate and accelerate positive changes in health. As a catalyst for change, the Foundation improves the health of Missourians through partnership, experience, knowledge, and funding. The selected agency will be expected to work closely with MFH staff, stakeholder organizations, and coalitions throughout the MFH service region to coordinate and align efforts. Scope to include: Develop a messaging campaign (to be rolled out in the fall of 2017 and continue through summer 2018) that will engage Missourians in... Read More >

It’s no small thing to be chosen for this honor, only five companies made the list and of those five, two of them provide marketing in-house … Birchbox and Dollar Shave Club. You’d almost have to be living in a cave if you haven’t heard the beauty marketing campaigns that have been going on with those two companies over the last year or so. But less public is the New York-based PR firm 5WPR, which specializes in various areas of public relations, but their beauty division represents brands in areas such as fragrance, cosmetics, skin, hair, oral, and spa clients.... Read More >

The Oregon State Lottery Commission is seeking an agency to deliver marketing communications services that support Lottery's programs and other marketing outreach efforts. Lottery’s mission is to operate a statewide lottery with the highest standards of security and integrity to earn maximum profits for the people of Oregon, commensurate with the public good. Every year, the Lottery generates over $1 billion in sales of its many products. The Lottery sells many different games, and is responsible for managing a diversified product portfolio. In line with Lottery’s mission of maximizing revenue, Lottery’s goal is to communicate the availability of different products... Read More >

Town of Shediac in Canada is seeking a branding agency to provide brand consulting, design and public engagement services as part of a brand development project. Target groups to be engaged will include the local community at large and stakeholders such as the cultural, multicultural, not-for-profit, tourism and business communities. Creating an exciting, new, evolutionary, progressive and transformational brand positioning for the Town of Shediac, New Brunswick that conveys the identity, energy and ambition of the community is what this vitally important project is all about. A brand positioning for Shediac is largely the development of what is known as... Read More >

First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying about $480 million in preferred shares, equal to about a 16 percent stake in the company. Pandora’s other investors were happy with this news, as stocks went up about 6 percent when the investment was announced. The deal should be an interesting one for both parties involved. Both SiriusXM and Pandora... Read More >

The digital age has fundamentally changed public relations, with all of the benefits also come new challenges. Consumers are now able to engage with brands and companies with infinite ease. While this can be positive for brands, it also presents one of the great challenges a business can face – an unfavorable reputation sparked by negative publicity and bad reviews that can be posted all over the Internet. From comments left on review forums to Tweets and Facebook posts highlighting negative experiences, brands and their PR teams are constantly faced with trivial customer service concerns that are now being broadcast... Read More >

When you take a stand as a brand, especially as a media company, you’re going to get some pushback and criticism. When you do so in the Middle East, that pushback is going to be substantial. And, often, when you don’t take a stand where you should … or if you refuse to … the consequences can be difficult to manage. Just ask Al-Jazeera. The Arabic news network out of Qatar is taking a beating from its Gulf Neighbors at the moment. The critics there are working overtime to try to silence the network that has been challenging prevailing opinion... Read More >