Everything Public Relations News Insights Author Richard D. Pace

Once there is a corporate crisis, there’s also a big threat to the financial fortunes of the company, as well as their relations and reputation with the world at large and the key stakeholders. For large organizations, such a crisis is likely to strike more than once and as often as every five years on average. That means that leaders of any company, especially the large ones, should expect to face a crisis at least once while holding their position, and that includes members of the board of directors. Having a plan to face this possibility is imperative. Osler, Hoskin... Read More >

Fort Vancouver Regional Library District (FVRL), the fifth largest library district in the state of Washington, is requesting proposals for consulting services for two related projects: 1) Modernizing its branding and visual identity; 2) Developing an actionable marketing plan for the district. Scope of Work: Branding With a new strategic plan, and a new mission, vision and values statements, FVRL is ready to open a new chapter in its history. As part of the rebranding process, we are seeking a new logo and branding that energizes and emphasizes our strengths while honoring our past. Our brand should represent the diverse... Read More >

The City of Fort Bragg, California is seeking proposals from qualified marketing and creative professionals and teams interested in contracting with the City of Fort Bragg to develop a brand for Visit Fort Bragg. Background & Project Understanding The City of Fort Bragg has been transitioning from a lumber town to a tourism destination for the past 17 years. This community of 7,000 residents is perched on the bluff tops overlooking the ocean in Mendocino County. The community offers many interesting visitor-serving activities and facilities including: Beachcombing, bicycling, walking, hiking, fishing, horseback riding, ocean and river kayaking, beer and wine... Read More >

Missouri Foundation for Health issues communications RFP. Missouri Foundation for Health is a resource for the region, working with communities and nonprofits to generate and accelerate positive changes in health. As a catalyst for change, the Foundation improves the health of Missourians through partnership, experience, knowledge, and funding. The selected agency will be expected to work closely with MFH staff, stakeholder organizations, and coalitions throughout the MFH service region to coordinate and align efforts. Scope to include: Develop a messaging campaign (to be rolled out in the fall of 2017 and continue through summer 2018) that will engage Missourians in... Read More >

The Oregon State Lottery Commission is seeking an agency to deliver marketing communications services that support Lottery's programs and other marketing outreach efforts. Lottery’s mission is to operate a statewide lottery with the highest standards of security and integrity to earn maximum profits for the people of Oregon, commensurate with the public good. Every year, the Lottery generates over $1 billion in sales of its many products. The Lottery sells many different games, and is responsible for managing a diversified product portfolio. In line with Lottery’s mission of maximizing revenue, Lottery’s goal is to communicate the availability of different products... Read More >

Town of Shediac in Canada is seeking a branding agency to provide brand consulting, design and public engagement services as part of a brand development project. Target groups to be engaged will include the local community at large and stakeholders such as the cultural, multicultural, not-for-profit, tourism and business communities. Creating an exciting, new, evolutionary, progressive and transformational brand positioning for the Town of Shediac, New Brunswick that conveys the identity, energy and ambition of the community is what this vitally important project is all about. A brand positioning for Shediac is largely the development of what is known as... Read More >

First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying about $480 million in preferred shares, equal to about a 16 percent stake in the company. Pandora’s other investors were happy with this news, as stocks went up about 6 percent when the investment was announced. The deal should be an interesting one for both parties involved. Both SiriusXM and Pandora... Read More >

When you take a stand as a brand, especially as a media company, you’re going to get some pushback and criticism. When you do so in the Middle East, that pushback is going to be substantial. And, often, when you don’t take a stand where you should … or if you refuse to … the consequences can be difficult to manage. Just ask Al-Jazeera. The Arabic news network out of Qatar is taking a beating from its Gulf Neighbors at the moment. The critics there are working overtime to try to silence the network that has been challenging prevailing opinion... Read More >

When Salma Hayek filmed her new movie “Beatriz at Dinner,” she probably wasn’t expecting a firestorm of political reaction … but that’s not to say the actress is backing down from the pressure. The movie follows a Mexican healer, played by Hayek, who attends a dinner party populated by the rich…and their richer friends. One of those “richer” characters is a real estate developer played by John Lithgow. Many viewers are gleefully making comparisons between Lithgow’s character and President Trump. Meanwhile, some Trump supporters are none too happy with the performance or the portrayal of the character. Now, before we... Read More >

City of Austin, Texas is seeking an agency to handle Branding, Creative Services and Communications Strategies for Flood Safety Awareness and Education. Tasks to include to: Provide branding and a “look” for the City of Austin Watershed Protection Department’s flood safety awareness and education initiatives with the goal to provide clear, accurate information about the dangers of flooding and steps that can be taken to protect lives and property. The goal of this creative services initiative is to provide a distinctive brand architecture that combines the message, look, and digital and print identity of flood safety awareness and education, so... Read More >